All ADM Blog Posts Tagged 'transparency' (9)

Last week, AutoPoint headed to the 16^th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended &…

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…

Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service.  Yet, most dealerships focus most of their…

Don't ask for a manager when you want an Internet salesperson or BDC person.…

Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades.

The problem is that the game has changed…

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.

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So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…

My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust of others.

But, is there room for some outsourcing if it is handled correctly? My short answer is: “yes”. My long answer is: “it's a necessity for…