Professional Community for Car Dealers, Automotive Marketers and Sales Managers
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.
When it was time to replace his domestic minivan, the first thing my associate’s father did was…Continue
Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find…Continue
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…Continue
Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended &…Continue
Added by Richard Holland on May 15, 2014 at 6:09am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…Continue
Added by Richard Holland on April 24, 2014 at 5:00am — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their…Continue
Added by Richard Holland on November 22, 2013 at 4:57am — No Comments
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
The problem is that the game has changed…Continue
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…Continue
Added by David Johnson on June 27, 2012 at 7:54am — No Comments
I received this email about eight hours ago from an employee of DealerTrack. They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me. It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar. Does it mean that DealerTrack's own employees are against this deal too? I know that I myself could not work for a company that would allow something like this (no matter how much money I was getting…
My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust of others.
But, is there room for some outsourcing if it is handled correctly? My short answer is: “yes”. My long answer is: “it's a necessity for…Continue