Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious.
During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV shows and movies.
Since the late 1990s,…
Added by John Sternal on April 29, 2015 at 8:02am — No Comments
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market
CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.
Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…
Added by John Sternal on January 28, 2015 at 6:37am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.
“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…
Added by John Sternal on January 22, 2015 at 6:48am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.
The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…
Added by John Sternal on January 20, 2015 at 12:17pm — No Comments
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…
Added by John Sternal on January 14, 2015 at 1:33pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 1:45pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 4:22pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 5:59am — No Comments
Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.
However, a closer look at luxury lease exchange trends on…
Added by John Sternal on November 13, 2014 at 11:08am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.
Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…
Added by John Sternal on November 12, 2014 at 6:16am — No Comments
It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the automotive world with personal financial consequences.
Walking Away From A Gas-Sipper
Electric (EV) and hybrid vehicle…
Added by John Sternal on November 6, 2014 at 12:07pm — No Comments
There’s been a lot of discussion recently on the role leasing has been playing on used car prices, with particular emphasis on the rising number of…Continue
Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.
“It was disappointing to see the details of the…Continue
Added by John Sternal on October 31, 2014 at 9:32am — No Comments
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…Continue
Added by John Sternal on October 20, 2014 at 2:34pm — No Comments