Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a focus on efficiency - how quickly can you complete a…Continue
Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…Continue
Added by Joe Orr on September 23, 2015 at 4:30am — No Comments
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good as its leader. Sometimes, you have to…Continue
Added by J.R. Batchelor on June 19, 2015 at 1:50pm — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At IS20G 7
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.
Some car dealerships require that their…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments
Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.
The intersection of…
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating.
Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and…Continue
Added by Jonathan Dawson on December 18, 2014 at 3:00pm — No Comments
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments
Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments
Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive…Continue
These best practices combined with daily monitoring, observation and coaching results in…Continue
Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments
Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven.
The majority of AutoCon’s speakers and trainers are actual…Continue
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments