Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At IS20G 7
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments
Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…Continue
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating.
Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and…Continue
Added by Jonathan Dawson on December 18, 2014 at 3:00pm — No Comments
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments
Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments
Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with.…Continue
These best practices combined with …Continue
Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments
Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven.
The majority of AutoCon’s speakers and trainers are actual…Continue
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal…Continue
Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments
Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone! Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…Continue
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…Continue
Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments
Sean V. Bradley & Karen Bradley Will Be Training The 7 Habits of Highly Effective People - June 17th…
Added by Sean V. Bradley on May 1, 2014 at 8:55pm — No Comments
Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.
And 100% of the time when there is little progress in performance…Continue
Added by Leonard Buchholz on May 1, 2014 at 9:04am — No Comments