Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…Continue
Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments
What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…Continue
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…Continue
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…Continue
Added by Brian Cox on October 27, 2014 at 5:00am — No Comments
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…Continue
Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test…Continue
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue
Since we deal with SEO and other services and has been providing to large auto merchants. We bring to you a unique product which you can use freely to increase and boost your traffic.
Traffic is very important for search engine rankings. It is also the hardest part to get good quality traffic. For improving search engine ranking not only traffic but direct traffic is needed that is why so many TE (Traffic Exchange sites fail). Wts Traffic Magnet 4.0 provides direct traffic and it is…Continue
Added by saurabh gupta on October 28, 2013 at 7:35pm — No Comments
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…Continue
Panda's are cute and cuddly, or at least they look the part. Personally I would never want to cuddle one but that is what Google called their algorithm update that was released early 2011. The change is meant to lower the rankings of low quality sites and return high quality sites to the top of search results. While there are many…Continue
Added by David Johnson on August 20, 2012 at 1:51pm — No Comments
Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.
If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…
Added by Reg Proctor on June 12, 2012 at 12:56am — No Comments
“If I had more traffic, I could sell more cars”
Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.
I was at a long-time Ford client last week, started working with them in September of 1997. They are coming off of another great profit year, but January had started off a little slow.
I noticed the Sales staff was a little down and in conversations the main…Continue
Added by Jay Prassel on January 20, 2012 at 5:21am — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Added by John Druien on September 18, 2010 at 12:00pm — No Comments