Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There are more people on the road than ever before. Drivers are the most distracted they have ever been. Vehicles travel faster than they ever have. And yet - car accidents are down since 1988. What are we doing right?
Added by Rachael Murphey on September 12, 2017 at 10:54am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
Everyone makes mistakes, even bikers. Some people willingly take risks while others make genuine errors. Even when we do dumb things, we bikers might not own up to it, or correct our behavior to prevent such acts in the future. Considering the risks of riding a bike, especially in an era with drivers distracted by smart phones, identifying and remembering…Continue
Added by Rachael Murphey on August 9, 2017 at 11:30am — No Comments
Blazing down the freeway with no regard for the speed limit or traffic laws is a sure path to heavy fines or possibly even jail time. While traffic laws are different in every state, everyone ends up in situations where the gas pedal is a little too close to the…Continue
Added by Freya Gilbert on March 30, 2017 at 12:53pm — No Comments
The consequences of a traffic ticket can reach beyond a minor annoyance and a small fine. Depending on the type of violation, misbehaving while motoring could mean losing your license, increased insurance rates, and additional fines and fees.
Added by Freya Gilbert on March 3, 2017 at 12:13am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
With just about everyone driving these days, you'll probably get into at least a couple discussions about the driverless cars, top AZ traffic school questions and advice about how to drive.…Continue
Added by Freya Gilbert on January 7, 2017 at 2:00pm — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
Your city is on the hunt, poaching speeders one by one in an attempt to squeeze cents out of you and knock sense into you. If you're a chronic speeder and haven't gotten caught, consider yourself lucky. But for most speeders, they know that heart-sinking feeling of flying past a cop going too…Continue
Added by Freya Gilbert on November 1, 2016 at 5:51pm — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
Car insurance companies look at a number of different factors when determining what your rates and premiums will be. They start with simple demographics such as age, income, education, and location to get an idea of who you are. Then, they look at driving habits such as lengthy commutes or city driving to get an idea of how…Continue
Added by Freya Gilbert on October 3, 2016 at 12:30pm — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
You’ve just been given your first traffic ticket. Maybe you just received a traffic ticket while you were out of town on vacation. You’re not sure what to do. Do you have choices? Yes, you do. Here are your legal options:
To Pay . . . Or…
Added by Meghan Belnap on September 13, 2016 at 11:30am — No Comments
Avoiding traffic tickets seems simple enough: the red light means stop, the green light means go, obey the posted speed limit, and so forth. However, even the most cautious of drivers slip up from time to time and accidentally commit a traffic violation. But there’s…Continue
Added by Freya Gilbert on September 3, 2016 at 8:30pm — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…Continue
Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments