Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.
Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…
Added by Steve White on July 5, 2018 at 6:30am — No Comments
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…
Added by Steve White on December 9, 2016 at 6:00am — No Comments