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All ADM Blog Posts Tagged 'traditional' (12)

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

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Added by Manny Luna on August 29, 2014 at 9:30pm — 4 Comments

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…

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Added by Paul Accinno on August 15, 2014 at 1:30am — 4 Comments

Is It Really About 'Traditional' versus 'Digital' Anymore?

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…

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Added by Tyson Madliger on July 13, 2014 at 3:27pm — 2 Comments

Adopting a Holistic View for Your Digital and Traditional Marketing

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It…

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Added by Jon Lamb on June 17, 2014 at 1:12am — 1 Comment

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are…

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Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…

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Added by Mike Gorun on May 7, 2013 at 8:29am — No Comments

How-To Correctly Allocate Your Marketing Budget

Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…

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Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

I Think, Therefore I Ad - Effective Traditional Advertising Tips

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't…

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Added by Michael Cirillo on November 13, 2012 at 7:59am — No Comments

How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of the…

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Added by Michael Cirillo on August 5, 2012 at 2:36pm — 2 Comments

Social Media Budgeting

Social Media Budgeting



Social Media Budgeting is one of the hardest tasks facing the marketing world at this moment.

Who Wants to be Known as Traditional?

Who wants to be known or even associated with the term…

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Added by Ray Spellerberg on May 7, 2010 at 7:46am — No Comments

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