This is actually a question that gets asked quite frequently from prospects, full service SEO clients, people that attend SEO workshops and oftentimes in random emails and social media messages. An email just a few weeks ago from a newsletter subscriber wanting to know if he would see the effects of his…

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…

 Google SEO Company REVEALS Web Marketing Secrets…

"In this video we cover blogging and how to use your blog to drive you more customers and clients... Then, how to get inspiration to keep blogging"…

SEO Like A PRO

Did I just say “free”? Why yes I did. Who doesn’t like things that are free, right? And bein…

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't…

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of the…

Social Media Budgeting