Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…Continue
Added by Todd Smith on February 26, 2019 at 7:30am — No Comments
Columbus, OH, September 12, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.
Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…Continue
Added by Steve White on September 12, 2018 at 7:22am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the “auto…Continue
Added by Steve White on May 11, 2018 at 6:48am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams
72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online tracking just paints one side of the picture. To understand customer…Continue
Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments
Added by Steve White on November 27, 2017 at 6:30am — No Comments
Creating an Attribution Infrastructure
Added by Steve White on July 28, 2017 at 6:30am — No Comments
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.' I say this as it is similar to what has become somewhat…
Added by Josh Blick on June 26, 2017 at 7:22am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout session rooms, packed general sessions and great traffic in the exhibit hall, it’s no wonder it was…
You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…Continue
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…Continue
Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.Continue
Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…Continue
Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments
Drive Time Selects Inilex as GPS Solutions Provider
Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.
Added by sara callahan on October 18, 2011 at 11:53am — No Comments
SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…Continue
Added by sara callahan on June 27, 2011 at 8:16am — No Comments
Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.
"For a company that prides itself on knowing what consumers want and what…Continue
Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments