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All ADM Blog Posts Tagged 'tracking' (34)


Vendor
How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments


Vendor
Don't Rely on Fake News!

For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake…

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Added by Josh Blick on June 26, 2017 at 7:22am — No Comments


Influencer
Tracking Insight

Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"

As always, I have some questions for everyone. Feel free to tell me what you think.

Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…

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Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments


Influencer
What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments


Influencer
Let's Get Engaged with Google Analytics 360

Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.

Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…



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Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment


Influencer
Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…

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Added by Matthew Kolodziej on June 12, 2013 at 2:00pm — 2 Comments

Tracking Your Offline Advertising Online

Watch Original "Tracking Your Advertising Online" Video Here

Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…

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Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments


Influencer
Integrated Phone Tracking For PPC Campaigns Creates A Vivid Reminder

Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.  

When a consumer clicks on a paid search advertisement, banner ad, or retargeting campaign to visit the…

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Added by Brian Pasch on November 5, 2012 at 7:03am — 5 Comments

How did Bristol Toyota Scion create a Valentine’s Day email campaign with a 58% open rate?

Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…

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Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments


Influencer
Drive Time Selects Inilex as GPS Solutions Provider

 

Drive Time Selects Inilex as GPS Solutions Provider

 

Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.

 

“We look…

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Added by sara callahan on October 18, 2011 at 11:53am — No Comments


Influencer
MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

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Added by sara callahan on June 27, 2011 at 8:16am — No Comments

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Crisis communications pro blasts Apple for taking too long to explain tracking

written by Gregg Keizer
 

Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.

"For a company that prides itself on knowing what consumers want and what…

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Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

Reach for the Stars: Using Reach To Improve Online Visibility

Establishing an automotive dealer’s online presence can be a difficult proposition.  There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.



As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…

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Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments

Rules of Engagement: Helping to build your online presence

In order to build an automotive dealer’sonline presence, there are a handful of points to consider.  A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…

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Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments

New Year’s Resolution? Setting Up Goals for Your Car Dealership

 

When it comes to setting up sales goals for your car dealership, there is no magic equation.

 

Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …

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Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

Quality over Quantity: Creating Relevancy to Your Message

In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention.  It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!”   It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.

Over time, marketers using direct mail and email have…

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Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments

Creating Consistent Messaging Creates Meaning for Your Customers

In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…

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Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments

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