Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Jonathan Floyd on September 3, 2013 at 5:30am — No Comments
Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…Continue
For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the…Continue
Added by Crystal Brown on November 28, 2012 at 6:00am — No Comments
Still haunted by the ghost of the 14 million vehicles recalled for faulty floor mats and brake pedals, Japanese automaker Toyota Motors announced today that it would be recalling another 3 million cars – including 67,000 Prius models – due to a defect in…Continue
Added by Stephen Jackson on November 14, 2012 at 8:39am — No Comments
Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…Continue
Added by Jim Fitzpatrick on July 27, 2012 at 8:11am — No Comments
Google is testing out its advisor product with car dealers/buyers in the San Francisco Bay area. After having a mild heart attack and visions of "Tru Car" on steroids, I quickly realized that it will simply force marketing companies to re-structure their dealership offerings.
Although I am not aware of the ins and outs of its paid search as it pertains to car dealers, what I first noticed is that new car pictures are found on the front page of a search. As a car shopper, I would…Continue
Added by James Bazuik on June 26, 2012 at 11:33pm — No Comments
Added by Clarence U Romero on June 8, 2010 at 7:36am — No Comments
Added by Richard Hamel on June 3, 2010 at 12:32pm — No Comments
Click on the link below to see the article on Automotive News
When the add-ons are seen on-screen, accessory sales rise…Continue
With all the coverage of the Toyota recall and the 4 million + cars that are included in the recall, it is surprising to see that no one is writing about the potential mayhem that will be created at local Toyota and Lexus dealerships service departments.
Added by Brian Pasch on January 24, 2010 at 6:30pm — No Comments
Calling all Toyota and Lexus dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience with our Cash For Clunkers Facts website. Over 8,000,000 visitors in 2 months came to our site and thousands participated in our forums.
Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments