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Steve White's Blog Posts Tagged 'touch' (3)

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

 

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

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Added by Steve White on November 18, 2016 at 6:36am — No Comments

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?



Most…

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Added by Steve White on October 14, 2016 at 5:57am — No Comments

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