Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
What is SEO?
Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…Continue
Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments
I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.
Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.
High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…Continue
My favorite social marketing tool of all time is the unlock to share plugin. What is…Continue
The Best Dealers use all their resources:
Added by Steve Munyan on November 13, 2012 at 6:18am — No Comments
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…Continue
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…Continue
Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments
Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts. Below are some tools that various team members at DealerOn use or have used in the past.…Continue
Added by Ali Amirrezvani on July 25, 2011 at 1:37pm — No Comments
Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…Continue
Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments
Today Google officially announced a change in how they’re serving search results in a more predictive way. The core features include: Dynamic Results, Predictions and Scroll to Search functionality by hovering on Google’s search suggestions. If you’re not seeing the new feature yet you will soon. Based on my research you have a better chance of seeing the changes if
you’re logged into your Google…
Added by Katie Urbain on June 30, 2010 at 9:22am — No Comments
Added by Jason C on May 5, 2009 at 3:23pm — No Comments
Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments