Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a…Continue
Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments
Next generation tools enable dealers to contact customers
in under 6 seconds, converting leads into sales
PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…Continue
Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments
You have a garage, so you may wonder what the big deal about tool storage is, and why you it. To keep your equipment ready to use and accessible, storage can provide many benefits like a drawer for all your wrenches, or a shelf where you can store items like diagnostic tools. Keeping your tools in a cabinet can help you free up more room to work on…Continue
Added by Emma Sturgis on December 5, 2018 at 12:57pm — No Comments
Being an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your job.
Added by Anica Oaks on November 14, 2018 at 1:49pm — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Added by Steve White on October 17, 2017 at 7:30am — No Comments
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
The internet has revolutionized the way we shop and there may be no greater benefit to consumers than online tools available for car shopping. There was a time when you had to choose between spend countless hours traveling from dealership to dealership to find…Continue
Added by Lizzie Weakley on March 2, 2017 at 10:00am — No Comments
The greatest advantage of being a DIY mechanic is the large selection of tools you have to choose from. There are so many modern options for making your job in the garage easier. This may also present a confusing scenario when selecting a tool for a particular task. It is, therefore, important to know what you want to…Continue
Added by Eileen O'Shanassy on January 16, 2017 at 9:00am — No Comments
A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”
Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND…Continue
Added by Steve White on November 18, 2016 at 6:36am — No Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.
Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…
J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…Continue
Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …
Added by Joey Little on February 25, 2016 at 2:09pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins…Continue
Added by Joey Little on November 18, 2015 at 12:45pm — No Comments
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.
Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.
High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…Continue
My favorite social marketing tool of all time is the unlock to share plugin. What is it?…Continue
The Best Dealers use all their resources:
Added by Steve Munyan on November 13, 2012 at 6:18am — No Comments