Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'tools' (27)

Tailor-Made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…


Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments

Car Shopping? 3 Effective Tools to Help You Find the Perfect Automobile

The internet has revolutionized the way we shop and there may be no greater benefit to consumers than online tools available for car shopping. There was a time when you had to choose between spend countless hours traveling from dealership to dealership to…


Added by Lizzie Weakley on March 2, 2017 at 10:00am — No Comments

Five Tools Every DIY Mechanic Needs in Their Arsenal

The greatest advantage of being a DIY mechanic is the large selection of tools you have to choose from. There are so many modern options for making your job in the garage easier. This may also present a confusing scenario when selecting a tool for a particular task. It is, therefore, important to know what you want to…


Added by Eileen O'Shanassy on January 16, 2017 at 9:00am — No Comments

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”


Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND…


Added by Steve White on November 18, 2016 at 6:36am — No Comments

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…


Added by sara callahan on October 19, 2016 at 6:30am — 2 Comments

FREE Retail Marketplace Tools - Limited Time Offer!

J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…


Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments

This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!

Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …


Added by Joey Little on February 25, 2016 at 2:09pm — No Comments

This Week in Social Media

News for the Week of November 16

Pinterest Visual Search Launched

Pinterest lovers, rejoice!  The new visual search has launched, which means users can now search for items that appear in pins…


Added by Joey Little on November 18, 2015 at 12:45pm — No Comments

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.

Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a…


Added by Richard Holland on December 18, 2014 at 6:30am — No Comments

Inspired by Scratchpad

Dealer Website Innovation Inspired by Scratchpad

I was planning a vacation on a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.



Added by Chris Cachor on May 18, 2014 at 3:00pm — 3 Comments

Are We at a Cross Roads with our Auto Sales Staff?

Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.


High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…


Added by Paul Sansone Jr. on February 25, 2014 at 5:14am — 1 Comment

The Top 24 Social Media Marketing Tools Used by the Pros

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is…


Added by Joe Schwartz on December 24, 2012 at 6:29pm — 4 Comments

Top Dealers Recruiting Secrets

 The Best Dealers use all their resources:

  • Company Website to attract talent
  • Company team members to recruit
  • Owner base as a source of future team members
  • Social Media as a source of free advertising
  • Effective Hiring tools to help make informed decisions
  • Cost effective recruiting service to assist in finding talent…


Added by Steve Munyan on November 13, 2012 at 6:18am — No Comments

Using Tools to Post Insights at the Right Times

A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…


Added by J.D. Rucker on November 7, 2012 at 11:41am — 2 Comments

5 Popular Aftermarket Accessories and How to Sell Them.

5 Popular Aftermarket Accessories and How to Sell Them.

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…


Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments

What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…


Added by Ashley Poag on July 12, 2012 at 7:24am — 2 Comments

What Auto Accessories Are Your Customers Searching For on Google?

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of, a…


Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments

Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool


PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new…


Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments

What is your Vehicle Accessory Sales potential in 2012?

Have you been setting Sales goals for 2012?  How about this one?

Make more money per vehicle sold

Research suggests that when setting goals being as specific as possible…


Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments

Monthly Archives














Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service