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Jody DeVere's Blog Posts Tagged 'to' (9)

AskPatty.com Launches Car Buying Feature for Women Shoppers

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree.

AskPatty.com Inc., a website, blog, and online resource that serves as a…

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Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments

Graff Chevrolet -- Getting Facebook Right with Moms - Case Study

Graff Chevrolet_Logo Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton, Frankenmuth, St.…

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Added by Jody DeVere on May 7, 2012 at 11:59am — No Comments

5 Marketing Myths About Women Debunked

Came across this excellent article!



Excerpt:



Myth: Women don't buy cars and computers

Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…

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Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments

Word-of-Mouth Advertising – What Are Women Saying About You?

The difference in today’s market is that brand loyalty isn’t what it used to be. Women make purchases because they believe you’re selling something they need and perhaps saving them money, but they also know they have many options. A single bad experience with you can result in her making a decision to go down the street and taking her business elsewhere. Your products or services may be similar but the quality of your overall customer service can be why she will prefer to buy from… Continue

Added by Jody DeVere on August 4, 2009 at 10:15pm — No Comments

Go the Extra Mile and Ensure Loyalty with Women Customers

Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.



There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.



With these few basic tips you can create and maintain loyal women… Continue

Added by Jody DeVere on March 12, 2009 at 9:50pm — No Comments

Polish your sales skills for the most influential purchaser of cars, Women!

For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two about the dismal state of the auto makers and local market dealerships trying to survive or not. The auto industry is struggling to gain ground with cash-strapped consumers and is looking for ways to once again become a relevant part of consumer’s daily lives.



Women either buy or influence the purchase of 85 percent of all new cars and… Continue

Added by Jody DeVere on February 9, 2009 at 5:00am — No Comments

If You Have Knowledge - Let Others Light their Candles In It

An estimated 14,000 women gathered at the nonprofit, nonpartisan conference WeEmpower Women’s Conference held in the Long Beach Arena in Southern California yesterday along with myself. The event, which began 22 years ago as a government initiative for female small business owners and working professionals, has grown into the largest woman’s forum of its kind in the United States.



California First Lady Maria Shriver shaped this year’s… Continue

Added by Jody DeVere on October 23, 2008 at 9:00pm — 2 Comments

Marketing to Women Break Out Session Tuesday Oct 7th 1pm - JD Power Automotive Internet Round Table

Be sure to attend the Marketing to Women breakout session Oct 7th 1pm during the JD Power Automotive Internet Round Table in Las Vegas next week.





Panel Leader Melanie Kovach | General Manager | AutoMart.com/AutoExtra.com

Sponored by AutoMart.com



Panelist include:



Erica Siestma - Manager of CRM and Corporate Communications - MileOne.com

Mark Rikess - The Rikess Group -…
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Added by Jody DeVere on October 3, 2008 at 12:19pm — No Comments

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