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All ADM Blog Posts Tagged 'to' (201)


Influencer
Misconceptions of Automotive Live Chat

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…

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Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments


Influencer
A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…

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Added by Ketty Colom on July 3, 2012 at 6:19am — 4 Comments


Influencer
10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments


Influencer
Boosting your Dealership's Ratings

Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…

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Added by Ketty Colom on June 28, 2012 at 6:31am — 2 Comments

The new Google+ Local. What you need to know.

By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.



Google touts the release of Google+ Local as “bringing the community of Google+ to local business owners around the world. “ They promote the fact that “with one listing, your business can now be found across Google search, maps, mobile and Google+, and that your customers can easily recommend your business to their friends, or tell the world about it with a review.”…

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Added by Ed Steenman on June 22, 2012 at 5:04pm — No Comments


Influencer
Ways you're Killing Sales Leads

 

 Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …

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Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments


Influencer
Stair Step Programs; What’s Your Plan of Execution?

 

As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…

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Added by David Metter on June 12, 2012 at 10:23am — No Comments


Influencer
Graff Chevrolet -- Getting Facebook Right with Moms - Case Study

Graff Chevrolet_Logo Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton, Frankenmuth, St.…

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Added by Jody DeVere on May 7, 2012 at 11:59am — No Comments

Dealerships: It's Time to Go Mobile!

Our research indicates that in a 25 mile radius from your store, over 65,000 people are downloading around 175,000 + mobile apps per day, across popular platforms such as the iPhone, iPad, and Android.

Dealership branding apps represent a very low percentage of the total app market share, suggesting that…

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Added by Dmitriy Goroshin on April 21, 2012 at 12:55pm — No Comments

Car specialists agree that women can influence auto sales up to 85% making car manufactures and dealers willing to pay big bucks to read a woman's mind....well now they can.  Pinterest, the largest g…

Car specialists agree that women can influence auto sales up to 85% making car manufactures and dealers willing to pay big bucks to read a woman's mind....well now they can.  Pinterest, the largest growing and most…
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Added by Francie Finn on April 20, 2012 at 2:08pm — 3 Comments


Influencer
AVA coming to Automotive Marketing Boot Camp Vegas May 15-17

The Boot Camp guys have just announced that the folks from AVA will be demonstrating their technology at the event.  At Dealer Marketing Magazine we have been following the AVA story for a while now.  One of the dealerships we work with, Larson Automotive Group has been running AVA at…

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Added by Brett Stevenson on March 14, 2012 at 3:30pm — 2 Comments

Why There Will Never Be One Social Network to Rule Them All

Why There Will Never Be One Social Network to Rule Them All

Jeff Tinsley Written by…

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Added by Ralph Paglia on March 13, 2012 at 3:30pm — No Comments


Influencer
The easiest way to measure your website and digital marketing effectiveness

Hey I just figured out the easiest way to measure your digital effectiveness would you like to know? Pay attention because the solution is so simple and you don't have to spend anymore money, or learn how to use any new tools.

Ok here it is......SHUT IT ALL OFF! Yep that's right I said it pull the plug cancel all vendors, A/T, cars.com and turn off your websites. Now that i have your attention I am being extremely sarcastic however I do think many of us in this business have sat through a… Continue

Added by Matthew Smolik on March 8, 2012 at 4:07am — 3 Comments

Advertisers Looking to Spend on Online Ad Networks

Advertisers Looking to Spend on Online Ad Networks…

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Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments

Niche Social Networks Continue to Attract More Members

Users and Marketers Warm to Niche Social Networks



Pinterest, Tumblr show fast growth and increased potential for marketers…


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Added by Ralph Paglia on February 28, 2012 at 3:30am — No Comments

2012 US Sales Forecast Increases to 14M New Vehicles

Sales Forecast to Reach 14M Rate for February

Early-year strength prompts J.D. Power to raise outlook for year

Photo credit: J.D. Power and Associates…
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Added by Ralph Paglia on February 23, 2012 at 11:53am — No Comments


Influencer
5 Marketing Myths About Women Debunked

Came across this excellent article!



Excerpt:



Myth: Women don't buy cars and computers

Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…

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Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments

Marketing Aftermarket Accessories to Women

Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.

Jody DeVere

The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering.  From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry…

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Added by Ashley Poag on February 8, 2012 at 7:45am — No Comments

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