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All ADM Blog Posts Tagged 'to' (208)

Social CRM Adoption Starting To Take Hold

Social CRM Adoption by Automotive Enterprises Expected to Continue Growing

Adoption of social customer relationship management (CRM) systems by car companies, automotive enterprises and car dealers is low among marketers…


Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…


Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Influencer Launches Car Buying Feature for Women Shoppers is pleased to announce the unveiling of the all-new website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Inc., a website, blog, and online resource that serves as a…


Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments

TrueCar® AutoCon 2012 Scholarship Awarded to Ashley Lopez of Access Ford in Corpus Christi, TX

AutoCon 2012 Scholarship Sponsored by TrueCar® Awarded to Ashley Lopez of Access Ford Ltd.

Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the…


Added by Ralph Paglia on August 4, 2012 at 2:00am — 2 Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status



Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Engaging on Twitter the Right Way!

Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't.  Read…


Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments

Relevance Drives Car Buyer Attention to Mobile Advertising

Subject Matter Relevance a Key Factor for Driving Increased Car Buyer Attention to Mobile Advertising

Roughly one-third of car buyers using smart phones and tablets say they would be more…


Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments

Misconceptions of Automotive Live Chat

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…


Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments

A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…


Added by Ketty Colom on July 3, 2012 at 6:19am — 4 Comments

10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…


Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments

Boosting your Dealership's Ratings

Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…


Added by Ketty Colom on June 28, 2012 at 6:31am — 2 Comments

The new Google+ Local. What you need to know.

By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.

Google touts the release of Google+ Local as “bringing the community of Google+ to local business owners around the world. “ They promote the fact that “with one listing, your business can now be found across Google search, maps, mobile and Google+, and that your customers can easily recommend your business to their friends, or tell the world about it with a review.”…


Added by Ed Steenman on June 22, 2012 at 5:04pm — No Comments

Ways you're Killing Sales Leads


 Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …


Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments

Stair Step Programs; What’s Your Plan of Execution?


As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…


Added by David Metter on June 12, 2012 at 10:23am — No Comments

Graff Chevrolet -- Getting Facebook Right with Moms - Case Study

Graff Chevrolet_Logo Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton, Frankenmuth, St.…


Added by Jody DeVere on May 7, 2012 at 11:59am — No Comments

Dealerships: It's Time to Go Mobile!

Our research indicates that in a 25 mile radius from your store, over 65,000 people are downloading around 175,000 + mobile apps per day, across popular platforms such as the iPhone, iPad, and Android.

Dealership branding apps represent a very low percentage of the total app market share, suggesting that…


Added by Dmitriy Goroshin on April 21, 2012 at 12:55pm — No Comments

Car specialists agree that women can influence auto sales up to 85% making car manufactures and dealers willing to pay big bucks to read a woman's mind....well now they can.  Pinterest, the largest g…

Car specialists agree that women can influence auto sales up to 85% making car manufactures and dealers willing to pay big bucks to read a woman's mind....well now they can.  Pinterest, the largest growing and most…

Added by Francie Finn on April 20, 2012 at 2:08pm — 3 Comments

AVA coming to Automotive Marketing Boot Camp Vegas May 15-17

The Boot Camp guys have just announced that the folks from AVA will be demonstrating their technology at the event.  At Dealer Marketing Magazine we have been following the AVA story for a while now.  One of the dealerships we work with, Larson Automotive Group has been running AVA at…


Added by Brett Stevenson on March 14, 2012 at 3:30pm — 2 Comments

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