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Came across this excellent article!
Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…
Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments
Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.
The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering. From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry…Continue
Added by Ashley Poag on February 8, 2012 at 7:45am — No Comments
AutoSuccess Magazine has Identified Twelve Automotive Digital Supplier Companies that are Helping Car Dealers "Dramatically Improve Their Profitability"
AutoSuccess introduces the article by stating:
"Over the last three years, as a result of the recession, our industry has…Continue
Multichoice Apps makes great mobile apps for automobile dealerships that are equipped with some great features such as Roadside Assistance, QR Code readers, and an Inventory Manager for displaying available vehicles. However, many dealers that are interested in having mobile apps created for their businesses are not aware that we also create a News module that allows them to keep customers informed on what’s going on at their favorite dealership as well display other useful information that…Continue
Added by Dmitriy Goroshin on January 7, 2012 at 12:08pm — No Comments
Added by Ralph Paglia on December 23, 2011 at 8:00am — No Comments
TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!
In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…Continue
Management features help auto dealers comply with texting-related regulations.
ALPHARETTA, GA. December 13, 2011 – Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, today announced the beta release of a new SMS text-to-chat feature for automotive…Continue
Added by Aaron Hassen on December 13, 2011 at 4:30am — No Comments
Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection
Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments
You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…Continue
Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments
I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to…Continue
Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…Continue
The Publisher delivers ROI beyond the dealer’s website.
October 4, 2011, Dallas, TX: SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing, today announced the release of their new application – the Publisher - as part of their 4DF video player that is currently published on over 5,000 auto dealers websites, major third party leads providers, Facebook and direct link from YouTube to…Continue
Added by TERRY GIBSON on October 4, 2011 at 2:50pm — No Comments
AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.
Added by John Miller on September 21, 2011 at 7:00am — No Comments
Added by Ralph Paglia on August 23, 2011 at 9:30am — No Comments
Added by Ralph Paglia on August 15, 2011 at 12:07pm — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments