Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.
If you read biographies of successful people or businesses, one common thread…Continue
Added by Mark Tewart on November 29, 2013 at 12:00pm — No Comments
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and…Continue
Added by Mark Tewart on November 28, 2013 at 12:00pm — No Comments
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…Continue
Added by Mark Tewart on November 27, 2013 at 12:00pm — No Comments
When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing…Continue
Added by Ketty Colom on November 27, 2013 at 11:51am — No Comments
I was recently invited to be a guest lecturer for an entrepreneur class at the University ofCincinnati. In the question-and-answer portion of the program, the professor asked me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION.
At a sales seminar I was giving, I was going over low- to no-cost marketing strategies designed to increase leads for sales people. At the first break after the marketing section, one of…Continue
Added by Mark Tewart on November 26, 2013 at 12:00pm — No Comments
Have you made the commitment that automotive sales is your career choice? Unless you commit, it’s impossible that you will take the necessary steps to create the business you desire. Long-term thinking in addition to short-term goals are keys to continued success.
When you first enter into a sales position, 80 percent of your time is spent acquiring customers and 20 percent of your time is spent maintaining those customers. Eventually, with the right efforts, that model…Continue
Added by Mark Tewart on November 25, 2013 at 12:00pm — No Comments
What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein. All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what…Continue
Added by Mark Tewart on November 22, 2013 at 12:00pm — No Comments
You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system creates your results both past and present. If your current belief system is not what it should be to support your success, you must fake it, till you make it.
Added by Mark Tewart on November 21, 2013 at 10:00am — No Comments
Thoreau once said, “Things don’t change, people do.” If things are to happen, you must make them happen. Good people and businesses always make things happen. Let’s look at the essential rules of making things happen.
Rule 1 – Always have a CEO attitude – You must start by taking responsibility for all things both good and bad. Accept that your company signs your check and you fill in the numbers. Your own personal philosophy, which is determined strictly by…Continue
Added by Mark Tewart on November 20, 2013 at 12:02pm — No Comments
ALBANY, N.Y. – November 4th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the 2013 “Best Places to Work” in New York State’s Capital region by the Albany Business Review. This is the fourth year in a row…Continue
Added by Mike Esposito on November 4, 2013 at 7:00am — No Comments
So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.
Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments
Since we deal with SEO and other services and has been providing to large auto merchants. We bring to you a unique product which you can use freely to increase and boost your traffic.
Traffic is very important for search engine rankings. It is also the hardest part to get good quality traffic. For improving search engine ranking not only traffic but direct traffic is needed that is why so many TE (Traffic Exchange sites fail). Wts Traffic Magnet 4.0 provides direct traffic and it is…Continue
Added by saurabh gupta on October 28, 2013 at 7:35pm — No Comments
Fuel economy standards are rising and you are contemplating cashing in via a more fuel efficient ride. It’s a great idea to lose the gas guzzler and slide into a hybrid especially if you drive a lot. You are turning into quite an environmentalist but before you approach Al Gore for a job, lets run some numbers…Continue
Added by Scott Parrott on August 28, 2013 at 1:17pm — No Comments
Based on the answer to this question, you can infer a lot about the car you are interested in purchasing. For instance, if the answer is, “we bought the car at a fleet auction hosted by the Department of Transportation”, then you can be assured the vehicle has been serviced religiously every 2,000-3,000 miles.…Continue
Added by Scott Parrott on August 28, 2013 at 10:43am — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
July 11th Webinar: How Carter Motors Group Used “Why Buy” Messaging to Become #1
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
Awareness of sustainability in business is becoming an ever more prevalent issue in the eyes of the consumer. Shoppers are now voting with their dollars for the causes they want to support, and the businesses they deny based on irresponsible practices. Dealerships need to understand this trend in order to stay ahead in the areas of corporate social and ecological responsibility, and to learn how to best market to these conscientious consumers.…Continue
Added by Rebecca Kon on June 17, 2013 at 11:45am — No Comments
|by Alicia Ruggles, Reputation Management Specialist|
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments