ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue
By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.
Google touts the release of Google+ Local as “bringing the community of Google+ to local business owners around the world. “ They promote the fact that “with one listing, your business can now be found across Google search, maps, mobile and Google+, and that your customers can easily recommend your business to their friends, or tell the world about it with a review.”…
Added by Ed Steenman on June 22, 2012 at 5:04pm — No Comments
Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …Continue
Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.
Added by David Metter on June 12, 2012 at 10:23am — No Comments
Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton, Frankenmuth, St.…Continue
Added by Jody DeVere on May 7, 2012 at 11:59am — No Comments
Our research indicates that in a 25 mile radius from your store, over 65,000 people are downloading around 175,000 + mobile apps per day, across popular platforms such as the iPhone, iPad, and Android.
Dealership branding apps represent a very low percentage of the total app market share, suggesting that…Continue
Added by Dmitriy Goroshin on April 21, 2012 at 12:55pm — No Comments
Added by Manny Luna on March 18, 2012 at 10:30am — No Comments
The Boot Camp guys have just announced that the folks from AVA will be demonstrating their technology at the event. At Dealer Marketing Magazine we have been following the AVA story for a while now. One of the dealerships we work with, Larson Automotive Group has been running AVA at…Continue
Added by Ralph Paglia on March 13, 2012 at 3:30pm — No Comments
Added by Ralph Paglia on March 6, 2012 at 9:23am — No Comments
Users and Marketers Warm to Niche Social Networks
Added by Ralph Paglia on February 28, 2012 at 4:30am — No Comments
Added by Ralph Paglia on February 23, 2012 at 12:53pm — No Comments