ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
|by Alicia Ruggles, Reputation Management Specialist|
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle.
I first learned the term “Dialed in” when I worked…Continue
Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments
Written by: Leo Hart
NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?
As a result of the discussions, a few crises became apparent. One wakeup…Continue
Added by Garry House on May 1, 2013 at 8:50am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
Added by Manny Luna on March 2, 2013 at 3:30pm — No Comments
Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers...
The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should…Continue
Added by Manny Luna on March 1, 2013 at 6:30am — No Comments
Added by Ralph Paglia on February 14, 2013 at 10:42pm — No Comments
Even with Facebook, for instance, sorting through…Continue
We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…
Added by Ketty Colom on January 3, 2013 at 7:49am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is…Continue
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 3:57pm — No Comments
Added by Crystal Brown on November 16, 2012 at 7:00am — No Comments
Added by Ralph Paglia on October 26, 2012 at 5:30am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree.
AskPatty.com Inc., a website, blog, and online resource that serves as a…Continue
Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments
Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the…Continue