Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With all the marketing resources available to us today, you would think marketing would be easier than ever. The truth is, because there are so many options it is just that much more difficult to find the marketing tactics that work for your business. Specific marketing techniques do not work for every type of business, and there is a lot that company owners have to analyze in order to choose the right marketing strategies without wasting valuable money. There are marketing guidelines,…Continue
Added by cassy carter on March 18, 2015 at 8:50pm — No Comments
Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments
Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the…Continue
"A Dictatorship. That's How the Business Works!"…Continue
Facebook Trending Feature
“Facebook Trending aggregates the headlines of the day, while Twitter Trending Topics check the pulse of the moment. Both have their uses.”- Josh Constine.…Continue
Added by Stephanie B on January 24, 2014 at 6:58am — No Comments
TRAINING_SUCCESS.jpg Personal Accountability is one of the most lacking standards in under performing dealerships today. In order to be more successful in an ever changing market, we have to be constantly ensuring that our staff consistently interacts with their customers in a different, more engaging way than…Continue
Added by Jaime Poulin on December 8, 2013 at 4:45pm — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…
Added by Sean V. Bradley on September 23, 2013 at 4:26am — No Comments
Make Money Mondays With Sean V. Bradley - Automotive Sales - Showroom New Hire Tips &…Continue
Added by Sean V. Bradley on September 16, 2013 at 8:25am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.
It is forecasted that the mobile…Continue
Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…Continue
D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…Continue
Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…Continue
Master Your Craft
Do you want to be successful in…Continue
Added by Sean V. Bradley on August 1, 2012 at 7:17am — No Comments
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”
Don’t get discouraged dealers! I’m here to tell you how…Continue
Added by Ketty Colom on July 18, 2012 at 6:00am — No Comments