Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Just because every car on the road needs maintenance once in a while, it does not mean that you don't have step up your game when it comes to your auto repair shop's website. Websites can sink a business or become an amazing way to get more customers. Here are 8 ways that you can use web design elements to make your car repair shop's website stand out from the crowd.
Lots of White Space in Layout
Added by Bjorn Wallman on April 10, 2016 at 3:20am — No Comments
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
As a digital marketer, you already know how important client meetings are for the success of any project in the automotive or any other industry. The more productive the meetings are, the easier it is later for you and your team to execute all tasks related with…Continue
Added by Ljuben Georgiev on January 24, 2016 at 6:19am — No Comments
Added by Joey Little on November 4, 2015 at 1:30pm — No Comments
Mobile use has had an incredible growth in 2014 and all indications are that 2015 will continue to grow, so it becomes increasingly important to optimize the SEO of your website for mobile.
There are many points to consider when optimizing a website for mobile: Do I need to make a website for mobile or responsive enough with design? Does…Continue
Added by Alok Raghuwanshi on October 24, 2015 at 12:17am — No Comments
What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…Continue
A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles…Continue
Added by Chris Miller on May 6, 2015 at 5:30am — No Comments
With all the marketing resources available to us today, you would think marketing would be easier than ever. The truth is, because there are so many options it is just that much more difficult to find the marketing tactics that work for your business. Specific marketing techniques do not work for every type of business, and there is a lot that company owners have to analyze in order to choose the right marketing strategies without wasting valuable money. There are marketing guidelines,…Continue
Added by cassy carter on March 18, 2015 at 8:50pm — No Comments
Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments
Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the…Continue
"A Dictatorship. That's How the Business Works!"…Continue
TRAINING_SUCCESS.jpg Personal Accountability is one of the most lacking standards in under performing dealerships today. In order to be more successful in an ever changing market, we have to be constantly ensuring that our staff consistently interacts with their customers in a different, more engaging way than…Continue
Added by Jaime Poulin on December 8, 2013 at 4:45pm — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…
Added by Sean V. Bradley on September 23, 2013 at 4:26am — No Comments