Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological…Continue
Added by Dan Beres on June 5, 2019 at 7:07am — No Comments
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…Continue
Added by Dean Martin on April 4, 2019 at 6:30am — No Comments
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…Continue
Added by Jim Flint on March 26, 2019 at 7:00am — No Comments
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…Continue
Added by Todd Smith on February 20, 2019 at 7:30am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
These scores are indicative of the service customers receive in the dealership. While it doesn’t paint a complete picture, it certainly gives a good glimpse into the values each manufacturer…Continue
Added by CPI Results on February 25, 2018 at 11:30am — No Comments
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet is time. Everyone has too much to do with too little time.…Continue
Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting, which can continue to follow the customer around the…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…
Added by Joey Little on February 25, 2016 at 2:09pm — No Comments
An Army vet cut vehicle reconditioning time in half at three Greenway Automotive dealerships in Orlando, which sped inventory to turn and slashed costs, by creating and adhering to strict standards and procedures.
Full story: …Continue
Added by Jim Leman on January 4, 2016 at 8:11am — No Comments
Added by Jim Leman on December 10, 2015 at 1:13pm — No Comments
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…Continue
Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments
We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including Website Developer and Account Manager.
Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments
It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For most events targeted by brands in this…Continue
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The service advisor brings this to the customer’s attention.…Continue
Have you ever broken down your income goals to see how much your time is actually worth? It’s a great way to figure out which activities you should be allocating time for and which you should be delegating to someone else.
Let’s assume you want to earn $200,000. There are approximately 2000 working…Continue
Added by Al Mosher on November 11, 2013 at 11:30am — No Comments
How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’. It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of civilization’.
Now, I don’t want to just pick on television. I’m simply using it as an example of one of the many ways we waste valuable…Continue
Added by Al Mosher on October 8, 2013 at 6:50am — No Comments
About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of course, point fingers at the other with CBS saying that Time Warner…Continue
Time allotted to us every day is finite, just 24 hours.
Most of us need six to eight hours of sleep if we can get it, and if we have family then evening hours should be devoted to them. This leaves approximately 12 hours to work, to get errands done, and wolf down a donut for breakfast and…Continue
Added by Jeff Cotton on May 28, 2013 at 1:30pm — No Comments