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All ADM Blog Posts Tagged 'third' (14)

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments

Advantages Of A Long-Term Two-Wheeler Insurance Policy

Purchasing insurance coverage for your two-wheeler just got less complicated! Insurance Regulatory and Development Authority of India (IRDAI) have introduced a long-term insurance plan for two wheelers.

Under the same, two-wheeler proprietor does not require to renew their policies each year. Alternatively, they could choose a coverage for around 3 years. What's more, by choosing  long-term coverage you're immune to the revision of third party prices  every year ensuing in significant…

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Added by Ravi Khurana on April 24, 2016 at 2:30am — No Comments

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments


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Know Your Third Party Providers

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Added by Michael Stafford on May 1, 2013 at 6:35pm — 2 Comments

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 …

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments


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USAA Insurance Agents Sending SOLD Customers to ZAG, anyone else having this issue?

So, today one of my sales reps had his day ruined with this email:

Good morning, Ted,

So glad you are back on the grid.

I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…

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Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments


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PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers



Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…

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Added by sara callahan on June 20, 2011 at 6:08am — No Comments


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PSCars.com Car Configurator Provides Unique Benefits to Online Vehicle Shoppers and Auto Dealers



 

Boca Raton, FL - (April 13, 2011) --  PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an…

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Added by sara callahan on April 14, 2011 at 7:35am — No Comments

I wished I would have had Pavlov on my Internet Team...it would've rang the cash register bell more often

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…

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Added by VJ on April 12, 2011 at 5:00pm — 2 Comments

AutoUSA Dealers to Receive Preferential Placement on CarZen iPad App



Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.

“The CarZen app…

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Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments


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PSCars.com Launches Auto Dealer-Focused “Revolution” for Online Vehicle Sales



Boca Raton, FL - (April 5, 2011) --  PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.

 

“Our goal is to transform the…

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Added by sara callahan on April 5, 2011 at 6:53am — 9 Comments

Why Do You Use PPC-No Seriously Tell Me?

I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case. This should be some fun, let’s keep it clean, and professional. In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic) We do feel dealerships should do some PPC, as well as SEO, the problem we see are so… Continue

Added by Indie Results on November 26, 2008 at 8:30am — 9 Comments

Lead Scoring: Revolutionary Break Through or Arbitrary Misleading System

After listening to an interview on Blog Talk radio with Michael Spadafore, Global Director, Consumer & Commercial Marketing for R.L. Polk & Company outlining the new lead scoring system they are providing to help out the Detroit Trading Company rate the leads they are selling we had a lot of mixed feelings. Basically, there is a pool of leads for dealerships to choose from, Polk uses their magic algorithm to assign each lead a score, basically a likelihood of purchase, then that lead is… Continue

Added by Indie Results on November 6, 2008 at 11:30am — 23 Comments

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