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All ADM Blog Posts Tagged 'the' (110)

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

Here's a trick question: What's the biggest and one of the fastest-growing digital video advertising platforms?

If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it's out-of-home.



It's not surprising that outdoor doesn't come top of mind… Continue

Added by Ralph Paglia on May 23, 2008 at 12:00pm — No Comments

2008 Ward's e-Dealer 100: The Power of the Web By Cliff Banks at Ward's Dealer Business

The Internet is getting to be old news now. This is our 8th Ward's e-100 issue and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.



We say… Continue

Added by Ralph Paglia on May 5, 2008 at 4:10pm — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) ,… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

Where Is the Next Generation of Automotive Sales Professionals?

Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.



By Mark Rikess

Published in Ward's Dealer Business, Feb 1, 2008




The typical North American salesperson adds little or no value to the customer… Continue

Added by Ralph Paglia on March 3, 2008 at 6:47am — No Comments

NY Times: 4 News Companies Ally to Sell Ads on the Internet

New York Times - February 15, 2008

4 News Companies Ally to Sell Ads on the Internet

By LOUISE STORY



Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.



Each of the four companies — the Tribune Company, the… Continue

Added by Ralph Paglia on February 15, 2008 at 1:18pm — No Comments

Getting More Out of New-Car Leads

How You Acquire, Manage New-Car Leads Determines the Sales Results

Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Process Matters - How You Manage the Transaction Drives the Sale

Process Matters How You Manage the Transaction Drives the Sale

While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…

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Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments

You Can’t Close What You Can't Manage

Setting the Lead Limit You Can’t Close What You Can't Manage

Cars.com Interview with Steve Stauning

Steve Stauning Steve Stauning

Asbury Automotive Group …

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Added by Ralph Paglia on January 24, 2008 at 3:00pm — 2 Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

Continue

Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

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