Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!
In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…Continue
Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments
Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
You knew retail was changing, right? Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits. “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick. “Within 10…Continue
Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments
I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.
Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…Continue
Added by Nick Domino on July 31, 2012 at 8:38am — No Comments
Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments
Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.
In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…
Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments
By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…Continue
Insight from Edmunds.com Chief Economist Dr. Lacey Plache:
“The fact that GM is now facing an oversupply of Volts suggests that consumer…Continue
Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments