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All ADM Blog Posts Tagged 'the' (77)

Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…

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Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments

Are You Reluctant to Hire Women? Turns out they are people...

Dear Car Dealers,

Still not sure if woman are the right fit for your store? Consider maybe they are not the problem? Have you thought that maybe you are the one 

who is frail and breakable? If the thought of having a member of the opposite sex work on your show floor and destroy…

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Added by Micah Birkholz-1:16Digital Media on January 6, 2014 at 9:00pm — No Comments

Car Dealers: Hiring Women

Are you wanting to hire women for your salesforce mr car dealer but not quite sure if you should or not? Please take a look at this bit of advice and perspective from George RR Martin author of the Game of Thrones series… This was originally published here.

Click the here to read an…

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Added by Micah Birkholz-1:16Digital Media on December 20, 2013 at 7:30am — No Comments

5 Signs Your Dealership’s Brand is Involved in Cross-Marketing

Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.

What is Cross-Marketing?

Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…

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Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments

Web Destruction

Destruction of the Web

Search engine spam was invented the moment search engines started to be good enough to send significant volumes of traffic to websites based on keyword searches.…

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Added by Ralph Paglia on June 16, 2013 at 9:30pm — 3 Comments

Timing Optimization and Auto Dealer Marketing

When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…

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Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments

Buyer Persona - Part 1: Methods of Identification

Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.

The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…

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Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments

Memes as Content Marketing for Dealerships

Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.

 

What is a Meme?…

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Added by Rebecca Kon on March 28, 2013 at 10:15am — 1 Comment

Promote Your Live Chat Feature and They Will Come

We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.

I recently did a Google search and found that when I…

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Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments

Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…

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Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid



As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…

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Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Top 5 Super Bowl Marketing Stories

Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game 

"Sunday! Sunday! Sunday!"

That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…

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Added by Ralph Paglia on February 4, 2013 at 1:00am — 1 Comment

Will the Real VSA Please Stand Up?

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.

Virtual Sales Associates (VSA’s) has become a popular…

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Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments

Facebook Wants You to Vote on Whether or Not You're Allowed to Vote

The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …

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Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments

Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…

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Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments

Climbing the steps to success! Step 1

Step #1: Enthusiasm:



Enthusiasm is important for any success story. Your enthusiasm for what you are doing is your first step in becoming successful. Always…
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Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 219 Comments

Are Dealers Getting Closer to embracing Transparency?

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.

 

 …

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Added by Mark Dubis on September 21, 2012 at 10:20am — 1 Comment

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

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