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All ADM Blog Posts Tagged 'the' (74)

GPS for Navigating Change After the Show

Party's Over...Time for Change! 

If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count.  Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership.  Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…


Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.

I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue

Added by Jose M Alonso on January 23, 2015 at 4:46pm — 1 Comment

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal…


Added by Anne Fleming on August 21, 2014 at 1:30pm — 6 Comments

Top Tips for Buying a Used Car

The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…


Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments

How Do you respond to rejection? A few Self Help ideas

In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!

In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…


Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments

Zombie Apocalypse at Zeck Ford - Friday the 13th

Added by Manny Luna on June 14, 2014 at 4:11pm — No Comments

Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…


Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments

Web Destruction

Destruction of the Web

Search engine spam was invented the moment search engines started to be good enough to send significant volumes of traffic to websites based on keyword searches.…


Added by Ralph Paglia on June 16, 2013 at 9:30pm — 3 Comments

Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…


Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid

As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…


Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Top 5 Super Bowl Marketing Stories

Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game 

"Sunday! Sunday! Sunday!"

That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…


Added by Ralph Paglia on February 4, 2013 at 1:00am — 1 Comment

Will the Real VSA Please Stand Up?

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.

Virtual Sales Associates (VSA’s) has become a popular…


Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments

Facebook Wants You to Vote on Whether or Not You're Allowed to Vote

The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …


Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments

Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…


Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments

Climbing the steps to success! Step 1

Step #1: Enthusiasm:

Enthusiasm is important for any success story. Your enthusiasm for what you are doing is your first step in becoming successful. Always…

Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…


Added by James A. Ziegler on October 29, 2012 at 2:30pm — 218 Comments

Are Dealers Getting Closer to embracing Transparency?

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.




Added by Mark Dubis on September 21, 2012 at 10:20am — 1 Comment

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…


Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

The Fast Changing Retail Reality of ‘Adapt or Die’--- Which Are You Doing?

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within…


Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments

How do You Measure a Building Using a Barometer

   I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.

Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…


Added by Nick Domino on July 31, 2012 at 8:38am — No Comments

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