Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!
In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…Continue
Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments
Added by Manny Luna on June 14, 2014 at 4:11pm — No Comments
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.
The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…Continue
Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments
Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.
What is a Meme?…Continue
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments
Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.