Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.
Most people saying that in the past few years have been wrong, and right at the same time.…
Added by Michael Thomas on July 5, 2016 at 12:30pm — No Comments
If you are getting ready for your first car, then you probably have no idea where to start. The excitement of buying a vehicle is probably overwhelming you into a frozen state of mind. All you know is that you need to find the right car so you don’t get stuck with something disappointing. The following are five tips that you can use to find a car that is right for you:
1. Write a List of Qualities That You Desire
The first step in the process of finding a car that is…Continue
Added by Lizzie Weakley on April 24, 2016 at 12:00pm — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things…Continue
If you live in a cold weather area you know that you need to keep your car ready for the cold weather months. In any winter, you car can get slammed with snow, ice and even rain. Add to that, the wear and tear that salted roads and potholes have on your vehicle and you know that your car goes through a lot. There are thankfully a few tips you can take to keep your car running smoothly in the cold.
Added by Rich Blogger on January 13, 2016 at 3:30am — No Comments
Just ten years ago, automobile companies started to realize the impact technology would have on cars of the future. However, the big features on many vehicles then were still extra cup holders or maybe a DVD player. While these were considered luxuries…Continue
Added by Lizzie Weakley on January 4, 2016 at 1:47pm — No Comments
Party's Over...Time for Change!
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…Continue
Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!
In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…Continue
Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments
Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue