ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
During a robbery in Guangzhou, China, the bank robber shouted to everyone in the bank: "Don't move. The money belongs to the State. Your life belongs to you."
Everyone in the bank laid down quietly. This is called "…
Added by Manny Luna on October 6, 2013 at 12:30pm — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
Added by TERRY GIBSON on August 14, 2013 at 12:51pm — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.
The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…Continue
Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments
The PitchEngine Social Media Release (SMR) aims to take the traditional press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. The SMR enables users and readers to easily share press content across the social web. A Twitter…Continue
Added by Manny Luna on April 27, 2013 at 8:00pm — No Comments
Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.
What is a Meme?…Continue
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 12:04pm — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 12:41pm — No Comments
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 8:54am — No Comments
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 9:00am — No Comments
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 3:57pm — No Comments
Added by Crystal Brown on November 16, 2012 at 7:00am — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
You knew retail was changing, right? Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits. “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick. “Within…Continue
Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments