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Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.
Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly. Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.
Used on a daily basis:
Branded Apps 25%
Twitter 15% (74% never use…Continue
Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments
Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.
While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are…Continue
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…Continue
Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments
Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.
After setting up a number for people to text, you can…Continue
Added by Paul Potratz on November 4, 2010 at 2:00pm — No Comments
In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.
While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…Continue
Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments
Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments
Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments
Added by Gary May on May 10, 2009 at 10:00pm — No Comments