Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'text' (48)


Influencer
Mobile Marketing and Effective Follow Up

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.

1) We are thinking about whether a dealership has a mobile optimized website, and

2) We are thinking about whether or not the dealership is suited well for a text messaging campaign. 

In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …

Continue

Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments


Influencer
The Various Profitable Uses for SMS Text Message Marketing

Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and…

Continue

Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments


Influencer
New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…

Continue

Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments


Influencer
Being Where Your Customers Are

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…

Continue

Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments


Influencer
Different Ways to Use Mobile Marketing to Generate More Profits

It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day.  In the United States, that is a 30% increase over the calendar year in 2010.  It is safe to say that for the near future, businesses will have to be…

Continue

Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments


Influencer
More and More Consumers Opt in to the Mobile Text Quote Button

We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  

Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  

One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…

Continue

Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments


Influencer
Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

Continue

Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments


Influencer
Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

Continue

Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments


Influencer
The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

Continue

Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of gaining repeat business. If you routinely followed up with every…

Continue

Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments


Influencer
Text Marketing Ideas For Your Dealership



There are different forms of mobile marketing and each can be beneficial to your car dealership. Considering 85% of Americans own a cell phone, while only 80% have a land line, it seems that text marketing is worth looking into. SMS (text message) Marketing (also…

Continue

Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments


Influencer
Mobile Technology & SMS Strategies For Lead Generation Pt. 2.

OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on the front-end, let’s talk about those UPS that came in: didn’t…

Continue

Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments

How To Supercharge Your Press Releases With Images and Video

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…

Continue

Added by sara callahan on April 24, 2013 at 7:05am — 4 Comments


Influencer
Using Text Messages In Service Provides Instant ROI



In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking dinner, do you take the time to buy, cut and combine all the fresh…

Continue

Added by Richard Holland on April 18, 2013 at 8:19am — 1 Comment


Influencer
Mobile Technology & SMS Strategies For Lead Generation Pt. 1.

What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7 billion in 2011 and is expected to grow 84% annually, hitting $5.7…

Continue

Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments


Influencer
SMS Marketing & SMS Appointment reminder for Auto car dealerships

SMS Marketing for Auto Car Dealers

SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …

Continue

Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments


Influencer
Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

Continue

Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

The Evolution of Communication - What's Next for Dealers?

1983





Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.

1997





In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…

Continue

Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments

Contact At Once! Announces SMS Text Feature To Improve Response Rates for Automotive Advertising

automotive advertising

Management features help auto dealers comply with texting-related regulations.

ALPHARETTA, GA. December 13, 2011 – Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, today announced the beta release of a new SMS text-to-chat feature for automotive…

Continue

Added by Aaron Hassen on December 13, 2011 at 4:30am — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service