Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…Continue
Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…Continue
Added by Paul Moran on April 14, 2015 at 5:44am — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.
Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…Continue
General Manager At A…Continue
Added by Sean V. Bradley on February 15, 2013 at 7:44pm — No Comments
Automotive Internet Sales and Google’s ZMOT for Car Dealerships
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…Continue
Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments
Added by Ken Beam on December 17, 2011 at 8:13am — No Comments
I’ve heard it said, “A good reputation is more valuable than money.” That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.
Here’s an even better one. “A good reputation can earn you money.” Yes!Continue
Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.
Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…Continue
As dealer's define their social media strategies there is always a need for engaging content. We hold contests, write blogs, shoot video and post customer pictures/testimonials. I'm sure throughout each month your internet manager has moments where they are scouring the dealership and the web for that content for their channels. Sometimes great content can be found right under our noses. I was at a client's dealership and I passed this sign propped up against a wall, either waiting to be…Continue
Added by Brent Wees on January 26, 2011 at 10:55am — No Comments
Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet or used in advertising campaigns starting December 2009?
If you have an over zealous Internet department or have hired an Automotive SEO consultant with questionable ethics, you…Continue