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All ADM Blog Posts Tagged 'test' (10)

Flick Fusion Releases InstaVid, An Automated Video Production Service That Helps Auto Dealers Move Metal Faster

FOR IMMEDIATE RELEASE

Urbandale, IA--October 27th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today released InstaVid, an automated video production service that instantly creates and distributes new and pre-owned inventory videos for auto dealers. In many dealerships, the average time it takes to get photos of inventory for listings and videos is two to three days. InstaVid…

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Added by Brian Cox on October 28, 2014 at 10:44am — No Comments

Flick Fusion Launches Autoflicks for Auto Dealers, Live Action Videos That Let Car Shoppers Take A Virtual Test Drive

FOR IMMEDIATE RELEASE

Urbandale, IA--October 13th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today launched AutoflicksTM for auto dealers, live action videos that provide car shoppers with a virtual test drive experience for every vehicle in a dealer's inventory. Autoflicks are available for nearly every make and model and are designed to drive customers to a…

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Added by Brian Cox on October 13, 2014 at 9:41am — No Comments

The VALUE OF DVS CUSTOMER

The VALUE OF DVS CUSTOMER

 

I get the Boston Globe newspaper every day.  I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.

Being a car guy of sorts, I own more cars than I…

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Added by Jim Barisano on October 1, 2014 at 12:58pm — 1 Comment

How to Use Video to Sell More Cars and Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year!  Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing some homework.

Usually, they’d start with the model.  “Hmmm, it needs to fit me, the wife…

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Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments

Who's selling cars to people who hate the buying process?



The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.

But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.

Perhaps TRUEcar has the right idea about…

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Added by Bill Sattree on October 1, 2013 at 2:30pm — 1 Comment

Wanted: Post-Beta Testers for new SaaS platform!

I am looking for a few individuals with marketing initiatives on the horizon to test a new tool to measure their mobile campaign. Please contact me directly if you are interested in testing and providing feedback to help us further develop the service.

 …

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Added by Shawn Case on July 17, 2013 at 10:00am — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Will Dealership Sales Suffer As Test Drives Decline?



new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a pair of pants without trying…

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Added by Stephen Jackson on August 14, 2012 at 7:43am — 8 Comments

VW Helps Guys Get Dates

Few guys will turn down a little extra help in the dating scene -- just like few car makers will turn down the chance to add some sex appeal to their brand. With their "Date Drive" project, Volkswagen is taking advantage of this natural partnership opportunity. They're helping guys out by loaning them a new car for first dates and then making it easy for others to follow the feedback of these test drivers. Everyone's a winner. The guys get a nice car for an evening and VW gets a lot of…

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Added by Tony Guarnaccia on July 21, 2011 at 8:49am — No Comments

GM and Chrysler Dealership Closings

These OEM's claim to save money by closing stores. I wonder how much they will really save by closing sales and customer service centers? It seems what consumers really want are better products and customer service.

Added by jon nigbor on June 4, 2009 at 10:31am — No Comments

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