Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.
The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…Continue
Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments
As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store. I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one.
Judging by some of the follow-up emails I get from dealerships today, many stores still have the…Continue