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All ADM Blog Posts Tagged 'templates' (7)

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

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Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

Off with their Headers!

Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.

It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…

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Added by Joe Webb on July 31, 2012 at 1:16pm — 7 Comments

Why Your Dealership's Email Templates May Be Obsolete

It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that  mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.

The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…

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Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 

 

Judging by some of the follow-up emails I get from dealerships today, many stores still have the…

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Added by Trace Ordiway on April 3, 2011 at 11:30am — 2 Comments

ESCHEW OBFUSCATION

I have been avidly following an ongoing discussion thread here on ADM entitled “NEED HELP - Templates for the first 8 Days - No Contact.” Wow! Get out the boxing gloves! It began over a month ago when a dealer, feeling that his email templates were not up to the task, asked ADM members to share their own successful templates with him. The topic and the responses it has generated highlight the wide range of individual takes on this touchy subject, proving once again that, while few in the… Continue

Added by Trace Ordiway on December 7, 2009 at 1:00pm — 1 Comment

Templates for Microsoft Xl

Hello and good morning everyone. I am trying to find some templates that I can use to track my Internet customers sales, profit, apts,lead sources ect. I know someone has to have something that is really good that I can possibly use please noo pretty please.....Thanks Kim

Added by Kimberly Varner on February 3, 2009 at 6:46am — 4 Comments

Own your Presence & Set Yourself Apart... or say "Baaah" Like a Sheep.

Here are Three things I've come to realize as an retail ecommerce expert turned automotive marketing professional:



1. The interactive dealership body has exploded over the past 5 years.

2. Dealership website are looking all too much the same.

3. Dealerships are falling victim to the "Cookie Cutter".



If your dealership isn't leasing a web solution from Dealer.com, your likely running on a TK Carsite, eBizAuto or Dealerskin web platform. Wow....Not much room… Continue

Added by John Cisar on December 19, 2008 at 2:00pm — 2 Comments

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