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All ADM Blog Posts Tagged 'television' (7)

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Customer Segments are Key for Effective Advertising

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience…

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Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments

VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.

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Added by Big Tom LaPointe on January 24, 2013 at 8:31pm — 19 Comments

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

The Second Screen

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…

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Added by J.D. Rucker on December 30, 2012 at 6:00am — No Comments

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a…

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Added by J.D. Rucker on November 23, 2012 at 12:30pm — 5 Comments

Create Brand Awareness Through Non-Profit Work

At Blue Dog, our number one goal is to increase the market share and create dazzling advertising for your law firm, car dealership, or any small- to mid-sized business. We do this through effective branding and image-building strategies across traditional mediums that reach your target audience. With summer weather in full-swing across the country, perhaps it's time to offer a…

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Added by Blue Dog Productions on June 24, 2010 at 11:00am — No Comments

The Portable People Meter could Shake-Up Ohio Advertising

With five metro areas that all rank in the top 100 for media markets in the United States, advertising in Ohio is a competitive, big-business industry and major contributor to the State's economy. Despite shifts in marketing budgets that focus more on having a presence on the Internet, TV and radio advertising are still an… Continue

Added by Blue Dog Productions on June 14, 2010 at 12:30pm — No Comments

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