Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.
Television has been a part of most people’s lives since…Continue
Added by Brian Cox on May 11, 2015 at 5:00am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience…Continue
Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments
OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…Continue
Added by J.D. Rucker on December 30, 2012 at 6:00am — No Comments
One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a…Continue
At Blue Dog, our number one goal is to increase the market share and create dazzling advertising for your law firm, car dealership, or any small- to mid-sized business. We do this through effective branding and image-building strategies across traditional mediums that reach your target audience. With summer weather in full-swing across the country, perhaps it's time to offer a…Continue
Added by Blue Dog Productions on June 24, 2010 at 11:00am — No Comments
Added by Blue Dog Productions on June 14, 2010 at 12:30pm — No Comments