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All ADM Blog Posts Tagged 'technology' (162)

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

Week At IM@CS: Chats With The Industry

With more focus on the bottom line and getting more out of every dollar, it's more important to know that your suppliers are working for you. Here's some that understand that:



Time Highway: Karen Dillon knows what it takes to deliver a value, but she also knows how to stay relevant. Things at many dealers in the country are being held together by 'service glue'. With Time Highway's UI and ease of having customers book their own appointments online in real time, Check it out at… Continue

Added by Gary May on November 17, 2008 at 7:34am — No Comments

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