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All ADM Blog Posts Tagged 'technology' (175)


Influencer
Auto Industry Reaping the Benefits of Increased Mobile Internet Usage

For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the…

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Added by Crystal Brown on November 28, 2012 at 6:00am — No Comments

BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …

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Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Black Book Online Offers New Features For Activator Technology

Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.

 

New feature-rich enhancements are highlighted by a mobile version of Trade-In…

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Added by John Sternal on May 29, 2012 at 7:31am — No Comments


Influencer
Three Must-Have Gadgets For The Automotive Professional

Three Must-Have Gadgets For The Automotive Professional

 

I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage, intrigue,…

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Added by Sean V. Bradley on March 26, 2012 at 7:52am — No Comments

Eric Miltsch Joins DrivingSales as Director of Product Strategy

Digital marketing and technology expert to manage new product development



Salt Lake City, UT - March 07, 2012 - DrivingSales today announced that technology and digital marketing expert Eric Miltsch has been named Director of Product Strategy for the company. Miltsch is charged with further enhancing and developing DrivingSales’ product and services suite, which includes…

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Added by Crystal Hartwell on March 4, 2012 at 7:30am — No Comments

ActivEngage and HookLogic Partner to Provide a Comprehensive Solution for Automotive Dealers

Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions

NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…

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Added by Justin Braun on February 6, 2012 at 9:10am — No Comments

If you Don't Understand This... Give up the Car Business

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

 

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

 

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my generation was. I can only smile as my…

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Added by Chris Justice on November 13, 2011 at 10:00am — No Comments

How Google Is Changing Our Memory

 

Information at your fingertips... literally.  It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember.  We find information fast and forget it fast because it so easy to do.

I  love the graphic below that shows the effect of Google on the brain.  Thanks to Steve Olenski of SocialMediaToday (…

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Added by Tom Gorham on October 8, 2011 at 4:48am — 3 Comments

Automate Your Craigslist Posts

 

Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and you’ll have to repost all of them. It’s a tedious process but having a strong presence on Craigslist gives you huge advantages.…

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Added by Richelle Farley on August 11, 2011 at 3:30pm — No Comments

AdAgencyOnline.Net Reviews Cutting Edge Mobile Solutions For Automotive Advertising Agencies

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

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Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices

 

Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…

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Added by sara callahan on January 17, 2011 at 5:54am — No Comments

LevelSet Solutions expands services and launches new website

LevelSet Solutions has expanded its services to include Internet marketing and launched its new website, www.levelsetsolutions.com. The company, now in its second year,…

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Added by Patti Swanson on December 29, 2010 at 7:45am — No Comments

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

Week At IM@CS: Chats With The Industry

With more focus on the bottom line and getting more out of every dollar, it's more important to know that your suppliers are working for you. Here's some that understand that:



Time Highway: Karen Dillon knows what it takes to deliver a value, but she also knows how to stay relevant. Things at many dealers in the country are being held together by 'service glue'. With Time Highway's UI and ease of having customers book their own appointments online in real time, Check it out at… Continue

Added by Gary May on November 17, 2008 at 7:34am — No Comments

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