Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments
Added by Chris Miller on January 5, 2018 at 6:00am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments
When airbags reached widespread commercial use in the 1970s and 80s, they seemed liked the absolute pinnacle for driver safety.
Few could imagine that the following decades would not only see further advancements to protect drivers, but more importantly, the…
Added by Dixie Somers on December 12, 2017 at 9:00am — No Comments
Added by Ujj Nath on November 28, 2017 at 6:30am — No Comments
Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments
When in need of information, many people today turn to the Internet.
With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold. New technologies, including…
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Added by Eileen O'Shanassy on September 29, 2017 at 2:30pm — No Comments
Avoiding collisions saves lives. Fortunately, the current vehicles in the markets have been designed to protect a driver and passenger. The car safety tech is also focusing on preventing collision with animals and pedestrians. Additionally, it is implementing ways of making drivers stay focused on driving to avoid…Continue
Added by Rachael Murphey on September 18, 2017 at 6:30pm — No Comments
Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments
Adoption of new tech solutions is well under way in the automotive industry, and we can even expect self-driving car boom in the near future. But, what about innovations in marketing and sales? Do automotive dealers use them to the fullest potential? Probably not, athough we should when working in business that actively implements advanced technologies.
A car dealer’s job in its core remains the same – you have to make people like you, trust you and buy what you offer them with the…Continue
Added by Gregory Stewens on August 28, 2017 at 6:00am — No Comments
In our modern age, technology has become omnipresent. We rely on technology to help make our lives easier and to help us to solve problems that would otherwise take much longer without. Computers have a very big presence in society and we are seeing exponential growth not only in their complexity but their integration…Continue
Added by Rachael Murphey on August 17, 2017 at 10:30am — No Comments
Distracted driving accounted for over 3,000 deaths in 2015 and another 300,000 injuries due to accidents involving distracted drivers. It is estimated that approximately 660,000 drivers use cell phones while driving during daylight hours. Ironically, the very tech that created this problem in the…Continue
Added by Rachael Murphey on August 2, 2017 at 10:15am — No Comments
For a long time, road safety has been a major concern. Since most collisions are as a result of some sort of human error, vehicle and motorcycle manufacturers have sought to integrate technologies that automate the driving process. Although riding a motorcycle can be a liberating and thrilling experience, it can also be an extremely hazardous activity. Today, modern…Continue
Added by Dixie Somers on July 27, 2017 at 4:39pm — No Comments
Although we often hear about technology distracting drivers, today's gadgets actually have a hugely positive impact on driver safety. From hands-free phone calls to GPS navigation, it's easy to make the most of technology while on the road.
Added by Rachael Murphey on May 3, 2017 at 3:30pm — No Comments
According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials outnumbered Baby Boomers and GenX in the workplace, representing…Continue
Added by Tim Clay on April 26, 2017 at 7:00am — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments