Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot. Sure, some consumers – albeit…Continue
Added by John Wingle on August 8, 2018 at 6:56am — No Comments
When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.
However, people were very curious about this strange new…Continue
Added by Ujj Nath on August 7, 2018 at 6:44am — No Comments
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”
Yes, pretty harsh,…Continue
Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…Continue
Added by Steve White on June 25, 2018 at 7:02am — No Comments
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…Continue
Added by Steve White on June 21, 2018 at 7:00am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Cars are getting safer. Soon, riding in a car will be just as safe as riding in a plane. Modern technology makes things easier for people who are driving and people who regularly ride in these cars. Your next ride should have these modern features to make it…Continue
Added by Lizzie Weakley on April 8, 2018 at 2:00pm — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
New App speeds up check-in process, virtually eliminates damage claims
& increases upsell opportunities
LONG BEACH, California -- March 19, 2018-- --myKaarma, a software company that helps
dealerships communicate better with their customers at every stage of the service process, from check-in through payment, today…Continue
Added by Ujj Nath on March 19, 2018 at 6:25am — No Comments
If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem as…Continue
Added by Lizzie Weakley on March 18, 2018 at 8:30am — No Comments
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?
Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…
Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…Continue
Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
For the next three to six months, the service department needs to communicate with their client, ensuring their satisfaction and solidifying they return for their next maintenance…Continue
Added by CPI Results on February 22, 2018 at 9:00am — No Comments
The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.
All this change sometimes makes it difficult to wrap…Continue
Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies and banks send electronic statements and incentivize…Continue
Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments
Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments