Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joseph Little on November 12, 2015 at 10:02am — No Comments
More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…Continue
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do you begin? How…Continue
Added by Joseph Little on October 20, 2015 at 12:30pm — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue
Here's a great piece our news team at Edmunds.com produced. Does this research change the focus of your conversations with shoppers?
The "technology arms race" has left four of 10 consumers thinking that automakers are offering too many high-tech features, according to a recent Harris Poll study.
Some of this technology was once only…Continue
Added by Jeannine Fallon on September 3, 2015 at 9:06am — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…Continue
Added by David Metter on August 27, 2015 at 9:00am — No Comments
Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…Continue
Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments
All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…Continue
As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently. Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like…Continue
Added by Richard Holland on May 14, 2015 at 9:00am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…Continue
Added by Mike Esposito on May 11, 2015 at 7:58am — No Comments
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…Continue
Added by Richard Holland on April 30, 2015 at 5:00am — No Comments
On this week's Think Tank Tuesday:
What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?
Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments
ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak…Continue
Added by Mike Esposito on March 23, 2015 at 5:53am — No Comments
ALBANY, N.Y. – March 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "Social Media in Hiring and Employment" at the upcoming Innovative Dealer Summit in Denver, CO on April 7th and 8th, 2015. In his presentation Druzynski will share the current laws and practices that impact a dealership's use of social media in the hiring process.…Continue
Added by Mike Esposito on March 16, 2015 at 8:22am — No Comments
Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!
ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with breakout…Continue
Added by Mike Esposito on March 2, 2015 at 9:52am — No Comments
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments