Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'technology' (136)

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

Continue

Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience.

The Internet has opened access to instant information and new technology…

Continue

Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

Continue

Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

Continue

Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road…

Continue

Added by Chris Miller on January 5, 2018 at 6:00am — No Comments

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Continue

Added by Steve White on January 4, 2018 at 6:00am — No Comments

Do You Want E-Contracting or Not? Decide Already!

Much progress has been made…

Continue

Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments

Nuts and Bolts: How Your Business Can Flourish from Tiny Improvements

When you run a successful, established business, you may adopt the mentality of not wanting to fix things that are not broken. This adage does hold a touch of wisdom, but it can also hold you back from achieving true greatness. Innovation and changes are what help businesses advance and become more competitive…

Continue

Added by Brooke Chaplan on December 28, 2017 at 3:00pm — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead,…

Continue

Added by sara callahan on December 22, 2017 at 6:30am — 2 Comments

5 New Technologies That Can Help Prevent Car Accidents

When airbags reached widespread commercial use in the 1970s and 80s, they seemed liked the absolute pinnacle for driver safety.

Few could imagine that the following decades would not only see further advancements to protect drivers, but more importantly, the…

Continue

Added by Dixie Somers on December 12, 2017 at 9:00am — No Comments

Fully Loaded: How Your Car’s Extra Features Can Help You in Court

A car accident can be a devastating event to experience. It may result in emotional and physical trauma as well as the inconvenience and cost of vehicle repairs. In addition, you may even be taken to court for a personal injury lawsuit if the other driver, pedestrian or bicyclist claims that you caused the accident. Hiring a personal injury lawyer may be necessary in…

Continue

Added by Brooke Chaplan on December 5, 2017 at 4:49pm — No Comments

Poor Communication is Killing your CSI

Are your employees communicating well at your dealership?

At most of the dealerships I have visited they are not!…

Continue

Added by Ujj Nath on November 28, 2017 at 6:30am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

Continue

Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

How technology changes car dealerships?

When in need of information, many people today turn to the Internet.

With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold.  New technologies, including…

Continue

Added by Thomas F. Jung on November 14, 2017 at 2:00am — 2 Comments

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…

Continue

Added by Steve White on November 7, 2017 at 6:30am — No Comments

5 Collision-Avoiding Innovations

Avoiding collisions saves lives. Fortunately, the current vehicles in the markets have been designed to protect a driver and passenger. The car safety tech is also focusing on preventing collision with animals and pedestrians. Additionally, it is implementing ways of making drivers stay focused on driving to avoid…

Continue

Added by Rachael Murphey on September 18, 2017 at 6:30pm — No Comments

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car,…

Continue

Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments


Media
Technology-Based Marketing for Automotive Dealers

Adoption of new tech solutions is well under way in the automotive industry, and we can even expect self-driving car boom in the near future. But, what about innovations in marketing and sales? Do automotive dealers use them to the fullest potential? Probably not, athough we should when working in business that actively implements advanced technologies.

A car dealer’s job in its core remains the same – you have to make people like you, trust you and buy what you offer them with the…

Continue

Added by Gregory Stewens on August 28, 2017 at 6:00am — No Comments

Auto Tech: How Modern Technology is Impacting the Automobile Industry

Today's automobile industry landscape is exciting...

Car manufacturers are embedding connectivity and sensor solutions to deliver more in-vehicle services. Connected infotainment systems and advanced driver assistance systems are two technologies…

Continue

Added by Lizzie Weakley on August 18, 2017 at 11:00am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service