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All ADM Blog Posts Tagged 'technology' (152)

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

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Added by Steve White on June 25, 2018 at 7:02am — No Comments

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

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Added by Steve White on June 21, 2018 at 7:00am — No Comments

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.

The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that…

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Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

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Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments

Is $7.5 Million Worth a Process Change?

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?

 

Well, failing to…

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Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments

Driving Safe: 5 Modern Features That Will Make Your Vehicle Safer

Cars are getting safer. Soon, riding in a car will be just as safe as riding in a plane. Modern technology makes things easier for people who are driving and people who regularly ride in these cars. Your next ride should have these modern features to make it…

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Added by Lizzie Weakley on April 8, 2018 at 2:00pm — No Comments

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

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Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

myKaarma Launches Simple Video Walkaround App for Auto Dealer Service Departments

 New App speeds up check-in process, virtually eliminates damage claims

& increases upsell opportunities

 

LONG BEACH, California -- March 19, 2018-- --myKaarma, a software company that helps

dealerships communicate better with their customers at every stage of the service process, from check-in through payment, today…

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Added by Ujj Nath on March 19, 2018 at 6:25am — No Comments

Reviving the Classic: 5 Ways to Make Your Car Feel Good as New

If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem…

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Added by Lizzie Weakley on March 18, 2018 at 8:30am — No Comments

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?

Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…

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Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…

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Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.

 

Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…

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Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

Communicate Effectively in Service with…Snapchat?

The dealership service experience doesn’t end when the customer picks up their car from the cashier. 

For the next three to six months, the service department needs to communicate with their client, ensuring their satisfaction and solidifying they return for their next maintenance…

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Added by CPI Results on February 22, 2018 at 9:00am — No Comments

The Golden Rule for Change and Improvement

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…

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Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments

The Future of Service: A World Without Paper

If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…

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Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience.

The Internet has opened access to instant information and new technology…

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Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

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Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

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Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

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