Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year! Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing some homework.
Usually, they’d start with the model. “Hmmm, it needs to fit me, the wife…Continue
Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments
There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…Continue
ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…Continue
Added by Mike Esposito on August 11, 2014 at 8:43am — No Comments
In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster…Continue
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…Continue
Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…Continue
Every day automotive manufacturers announce new technology they plan to introduce into their vehicles. Tuesday, Volvo announced that their XC90 will not only tell the driver when it’s time to visit the garage, but also…Continue
In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…Continue
Added by Richard Holland on May 30, 2014 at 4:30am — No Comments
Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended &…Continue
Added by Richard Holland on May 15, 2014 at 6:09am — No Comments
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…Continue
As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers…Continue
Since 2003, MPi has been helping dealerships across the United States create more profitable service departments through technology. Our mission is to help dealerships become more efficient and simplify the service upsell process. Through the use of the…Continue
Added by Richard Holland on January 22, 2014 at 6:54am — No Comments
However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…Continue
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…Continue
Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments
In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…Continue
In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…Continue
Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?
Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.
Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…Continue
Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments
Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…Continue
Added by Richard Holland on August 1, 2013 at 8:40am — No Comments
I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that…Continue
Added by Richard Holland on July 11, 2013 at 7:00am — No Comments