ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…Continue
As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers…Continue
Since 2003, MPi has been helping dealerships across the United States create more profitable service departments through technology. Our mission is to help dealerships become more efficient and simplify the service upsell process. Through the use of the…Continue
Added by Richard Holland on January 22, 2014 at 6:54am — No Comments
However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…Continue
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…Continue
Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments
In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…Continue
In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…Continue
Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?
Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.
Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…Continue
Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments
Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…Continue
Added by Richard Holland on August 1, 2013 at 8:40am — No Comments
I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that…Continue
Added by Richard Holland on July 11, 2013 at 7:00am — No Comments
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to…Continue
Added by Richard Holland on June 7, 2013 at 8:25am — No Comments
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments
In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result? For example, when cooking…
In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only…Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
This caught my eye, I hope you are as energized by this kind of innovation as I am. For me, it is an exciting harbinger of things to come in the not too distant future.
Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…Continue
Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments
For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the…Continue
Added by Crystal Brown on November 28, 2012 at 6:00am — No Comments