Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…Continue
Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments
Technology has drastically changed the way businesses and auto dealers operate.
Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…Continue
Added by Ujj Nath on February 13, 2017 at 5:17am — No Comments
When looking at the future of the auto industry, specifically retail, it’s easy to get caught up in the “shiny objects” and focus on all the cool technology such as autonomous cars, ride-sharing, virtual reality sales, and all of the “disruptors” that are entering the space.
This can serve as a bit of a distraction and, as a…
The customer experience at your dealership is more important than ever before.
With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France…
Added by Mike Gorun on January 3, 2017 at 5:30am — No Comments
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for…Continue
Added by Lizzie Weakley on December 8, 2016 at 9:57am — No Comments
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving…Continue
Added by Lizzie Weakley on December 5, 2016 at 4:12pm — No Comments
Added by Ujj Nath on November 14, 2016 at 5:30am — No Comments
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of…Continue
Added by Mike Gorun on November 8, 2016 at 5:14am — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very…Continue
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…Continue
Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments
Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today's dealers?Continue
Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
We spend a lot of time in our cars, but many people fail to realize just how many ways they can make their commutes a bit better. Fortunately, many fairly inexpensive accessories can make driving safer and more enjoyable. Here are six car accessories to consider picking up.…
Added by Brooke Chaplan on July 18, 2016 at 2:00pm — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
Ask a hundred different people what the word "car" means to them, and you're bound to get more definitions than you can count on both hands. With the evolution of…Continue
Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.
Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments