Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Fuel economy is something that’s important to most drivers but it’s also something different from what it was years ago. Fuel economy can now be changed and can be adjusted thanks to technology.
Added by Lizzie Weakley on October 11, 2018 at 12:58pm — No Comments
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.
Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…
Added by Natalie Born on October 1, 2018 at 7:00am — No Comments
Columbus, OH, September 12, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.
Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…Continue
Added by Steve White on September 12, 2018 at 7:22am — No Comments
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible…Continue
Added by Chris Miller on August 27, 2018 at 6:44am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies…Continue
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
When your teenagers are ready for their first vehicle, you probably feel a mix of both excitement and trepidation.
While you’re probably happy to no longer have to drive them everywhere, you are also worried about the safety of their cars. Taking some time to…
Added by Lizzie Weakley on August 18, 2018 at 4:30pm — No Comments
There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers…Continue
Added by John Wingle on August 8, 2018 at 6:56am — No Comments
When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.
However, people were very curious about this strange…Continue
Added by Ujj Nath on August 7, 2018 at 6:44am — No Comments
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile…Continue
Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…Continue
Added by Steve White on June 25, 2018 at 7:02am — No Comments
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…Continue
Added by Steve White on June 21, 2018 at 7:00am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Cars are getting safer. Soon, riding in a car will be just as safe as riding in a plane. Modern technology makes things easier for people who are driving and people who regularly ride in these cars. Your next ride should have these modern features to make it…Continue
Added by Lizzie Weakley on April 8, 2018 at 2:00pm — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
New App speeds up check-in process, virtually eliminates damage claims
& increases upsell opportunities
LONG BEACH, California -- March 19, 2018-- --myKaarma, a software company that helps
dealerships communicate better with their customers at every stage of the service process, from check-in through payment, today…Continue
Added by Ujj Nath on March 19, 2018 at 6:25am — No Comments
If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem…Continue
Added by Lizzie Weakley on March 18, 2018 at 8:30am — No Comments
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?
Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…
Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments