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All ADM Blog Posts Tagged 'technology' (36)

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…

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Added by Richard Holland on April 3, 2014 at 3:00am — 4 Comments

Manufacturers Start Recognizing Importance of Technology

As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers…

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Added by Richard Holland on February 20, 2014 at 6:09am — 1 Comment

What’s In a Name?

Since 2003, MPi has been helping dealerships across the United States create more profitable service departments through technology.  Our mission is to help dealerships become more efficient and simplify the service upsell process.   Through the use of the…

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Added by Richard Holland on January 22, 2014 at 6:54am — No Comments

Tesla Demonstrates How OEMs Could Cut Into Service Revenue

Everyone in the automotive industry is familiar with Tesla’s entry into the automotive retail business.

However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…

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Added by Richard Holland on January 16, 2014 at 6:00am — 7 Comments

How Do You Solve A Problem Like Generation Z?

In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…

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Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments

Business Technology Means Keeping Up With The Joneses

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…

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Added by Richard Holland on December 5, 2013 at 6:51am — 1 Comment

The Future Is Now: Google Enters Fixed Ops

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…

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Added by Richard Holland on November 8, 2013 at 5:30am — 8 Comments

Choosing Effective SEO Marketing

Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?

 Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.

Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…

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Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments

How Microsoft Almost Gave Its Business To Google

Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…

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Added by Richard Holland on August 1, 2013 at 8:40am — No Comments

Apple’s Customer Loyalty Strategy and How You Can Adopt It

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that…

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Added by Richard Holland on July 11, 2013 at 7:00am — No Comments

The Transformation of Customer Service

Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.

 

A recent…

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Added by Richard Holland on June 29, 2013 at 6:31am — 2 Comments

The Technology Invasion… Are You Ready?

Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to…

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Added by Richard Holland on June 7, 2013 at 8:25am — No Comments

Dude, Where’s My Car?

Customer: “Is my car ready?”

Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”

Customer: “Do you know when it will be?”

Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…

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Added by Richard Holland on April 25, 2013 at 7:41am — No Comments

Using Text Messages In Service Provides Instant ROI



In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking…

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Added by Richard Holland on April 18, 2013 at 8:19am — 1 Comment

Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage

In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only…

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Added by Richard Holland on April 4, 2013 at 6:07am — 5 Comments

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

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Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment

Future of Internet Search: Mobile Version

This caught my eye, I hope you are as energized by this kind of innovation as I am.  For me, it is an exciting harbinger of things to come in the not too distant future.

  • Part1: Looking Glass Concept…
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Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments

Should Car Dealers Focus on Technical Expertise Instead of Price and Gimmicks?

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…

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Added by J.D. Rucker on December 5, 2012 at 11:00am — 8 Comments

Customer Service vs Technology: The Vendor Litmus Test

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into one of two stages:

  • Stage 1: The Fresh Tech Hunter - When a dealership is tired of the limitations of their various vendors,…
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Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments

Auto Industry Reaping the Benefits of Increased Mobile Internet Usage

For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the…

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Added by Crystal Brown on November 28, 2012 at 6:00am — No Comments

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