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All ADM Blog Posts Tagged 'targeting' (6)

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…

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Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Are You Mobilized? Four Distinct Auto Mobile Users. Four Unique Opportunities.

In my last installment of this series of posts on the…

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Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments

Facebook Unleashes Page Post Targeting

Facebook page posts can now target multiple audiences with many more options.

Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This…

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Added by Brent Albrecht on August 1, 2012 at 7:46am — No Comments

Behavioral Targeting

The Holy Grail of Marketing

A recent article by Harvard Business Review very succinctly gets at the heart of marketing success.

“Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s…

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Added by Amanda Meuwissen on January 30, 2012 at 7:33am — 1 Comment

Facebook Allows For Zip Code Targeting

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well.

 

When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…

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Added by Ali Amirrezvani on August 19, 2011 at 1:22pm — No Comments

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