Professional Community for Car Dealers, Automotive Marketers and Sales Managers
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…Continue
Added by Joe Orr on March 24, 2016 at 6:19am — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me,…Continue
Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…Continue
Added by Paul Moran on October 16, 2015 at 5:00am — No Comments
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
Added by Jim Jabaay on February 2, 2015 at 4:00pm — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments
It got me thinking about today’s post and how lead…Continue
Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments
As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…Continue
Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments
Many dealers, however, outsource much of their digital marketing to…Continue
Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments
Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well.
When creating your Facebook ad, just add the zip codes that you would like to target. Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…Continue
Added by Ali Amirrezvani on August 19, 2011 at 1:22pm — No Comments