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All ADM Blog Posts Tagged 'targeted' (27)

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…

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Added by Misti Miller on May 5, 2014 at 12:30pm — 6 Comments

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of…

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Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments

5 Signs Your Dealership’s Brand is Involved in Cross-Marketing

Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.

What is Cross-Marketing?

Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…

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Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments

An Infographic for Your Auto Dealer Marketing Bible

In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…

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Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments

VinSolutions Sean Stapleton | Leverage Data Integration in a Big Way | Digital Dealer

www.VinSolutions.com

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…

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Added by Joseph Little on April 3, 2013 at 2:04pm — No Comments

ActivEngage and HookLogic Partner to Provide a Comprehensive Solution for Automotive Dealers

Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions

NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…

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Added by Justin Braun on February 6, 2012 at 9:10am — No Comments

Leveraging Your Automotive Service Waiting Area to Reap Rewards

If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.

No, it’s not the sales floor; it’s your automotive service area.

Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.

What can…

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Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments

The ABCs of SEO for Car Dealer Marketing

In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision. 

 

With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…

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Added by Stacy Mueller on January 20, 2011 at 8:18am — 4 Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

Reach for the Stars: Using Reach To Improve Online Visibility

Establishing an automotive dealer’s online presence can be a difficult proposition.  There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.



As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…

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Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments

Rules of Engagement: Helping to build your online presence

In order to build an automotive dealer’sonline presence, there are a handful of points to consider.  A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…

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Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments

Car Dealerships and the Importance of Internet Search Returns





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Added by Stacy Mueller on December 30, 2010 at 7:47am — No Comments

How Set It And Forget It Can Drive Traffic to Your Dealership

In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.



In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch Missy Jensen - DMEautomotivewith their customers. By using data… Continue

Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

Quality over Quantity: Creating Relevancy to Your Message

In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention.  It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!”   It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.

Over time, marketers using direct mail and email have…

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Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments

Creating Consistent Messaging Creates Meaning for Your Customers

In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…

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Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments

Capitalizing on Vehicle Ownership Retention in Direct Marketing

With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.

But will new vehicle purchases…

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Added by Stacy Mueller on December 10, 2010 at 8:33am — No Comments

Direct Marketing Campaigns: It’s the Little Things That Matter

When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or

Service postcard, we all have a tendency to want to “wow” the recipient

with bright colors, killer graphics and an awesome call to action.



In reality,…

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Added by Stacy Mueller on November 18, 2010 at 1:23pm — No Comments

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