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All ADM Blog Posts Tagged 'syndication' (5)

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…

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Added by Brian Cox on August 29, 2014 at 4:34am — 6 Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

The Great Craigslist Auto-Exodus - Why It's A Good Thing!

Some clouds are huge, with small silver linings.  Other clouds are small, dwarfed by the silver lining they bring.  This cloud snuck up on many dealers who rely upon Craigslist (CL) to generate a steady source of leads: now, all posts by dealers for their cars and trucks will cost $5 each.

Gone are they days of capriciously spamming the CTD (Cars and Trucks by Dealer) board with hundreds of ads.  And I, for one, welcome it.  Because now, gone too are the days of…

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Added by Justin West on December 3, 2013 at 11:39am — No Comments

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan.  There are a number of elements that go into formulating the distribution approach:

1)   Campaign objectives…

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Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments

Quality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software

Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…

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Added by Ryan Gerardi on March 24, 2011 at 11:44am — 1 Comment

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