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All ADM Blog Posts Tagged 'surveys' (9)

Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.


As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…


Added by sara callahan on October 12, 2015 at 5:30am — 2 Comments

What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…


Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

Is Instant Customer Feedback In Your Future?

There’s no doubt that customer satisfaction is important to all car dealerships.

Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…


Added by Richard Holland on August 14, 2014 at 6:00am — 3 Comments

Google’s Survey -VS- Business Rater’s Survey

Google has recently come out with a new Survey feature you can view on 

Google clearly states that, “good business decisions require good information.”  Business Rater's tag line is “Consumer Content Creating Better Business.” …


Added by Dan Weik (pronounced wick) on September 19, 2012 at 1:30pm — 7 Comments

The Social Network You’re Overlooking

I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.

Social media that incorporate these overlooked…


Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.


He assembled a team of…


Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

How Should We Play?



Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.


In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.


Whether in football or selling…


Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments

5 Reasons It’s Not Your Breath

No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.


For sure, sales associates must attend…


Added by Kurt Kubicki on December 27, 2011 at 5:00am — 1 Comment

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…


Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments

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