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Crystal Hartwell's Blog Posts Tagged 'study' (2)

Car-aoke Anyone? New Study Reveals Singing Out Loud is Top Activity While Driving; One in Four Admit to Texting

New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…

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Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

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