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All ADM Blog Posts Tagged 'study' (23)


Vendor
Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …

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Added by Steve White on August 4, 2017 at 6:48am — No Comments


Vendor
TCPA vs. Facebook SMS birthday alerts: who wins this battle?

If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites…

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Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments


Dealer
Prepare for Disappearing Drivers

On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their…

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Added by Doug Van Sach on December 27, 2016 at 6:34am — No Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.

According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.

DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…

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Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments

How Customer Experience Failures Effect Business

Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes…

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Added by Mike Gorun on March 22, 2016 at 5:55am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments


Influencer
Customers Actually Prefer Businesses That Take the Lead

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…

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Added by David Metter on November 5, 2015 at 6:33am — No Comments


Influencer
Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

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Added by Timmy D. James on November 3, 2014 at 5:00am — No Comments


Influencer
Auto/Mate's DMS Empowers Managers & Increases Productivity at Five Star Dealerships

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Five Star Dealerships, an auto group in Aberdeen, WA has transformed its culture to one of managerial empowerment and has increased productivity with the help of reporting and dashboard features in Auto/Mate's dealership management system (DMS).

 

"Any time you make a big change like a DMS,…

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Added by Mike Esposito on May 19, 2014 at 9:52am — No Comments


Influencer
Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment


Influencer
Car-aoke Anyone? New Study Reveals Singing Out Loud is Top Activity While Driving; One in Four Admit to Texting

New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…

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Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments

The J.D. Power Reliability Data doesn’t Stack Up with Demand

The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.

Lexus dominates the survey and is listed…

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Added by Arvid Linde on February 18, 2014 at 11:35am — No Comments

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments

Aligning Your Website With Your Sales Process

According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to…

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Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments

Attention Successful Dealers:

Attention Successful Dealers: 



I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…

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Added by April Rain on July 26, 2012 at 5:09am — No Comments


Influencer
New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

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