Intro:
As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Intro:
As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…
Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments
Added by Bill Wittenmyer on October 27, 2017 at 6:30am — No Comments
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
Added by Steve White on August 4, 2017 at 6:48am — No Comments
Added by Steve White on August 2, 2017 at 7:00am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where…
ContinueAdded by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments
On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their customers. To remain successful and compensate for declining…
Added by Doug Van Sach on December 27, 2016 at 6:34am — No Comments
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour. Technology has even advanced to the point that consumers can…
Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…
ContinueAdded by Mike Gorun on August 26, 2016 at 6:00am — No Comments
Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes feel as if they are constantly putting out fires and that…
Added by Mike Gorun on March 22, 2016 at 5:55am — No Comments
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and in the past has mostly been measured through surveys and CSI…
ContinueAdded by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…
Added by David Metter on November 27, 2015 at 4:30am — No Comments
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In fact,…
Added by David Metter on November 5, 2015 at 6:33am — No Comments
For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…
Added by Timmy D. James on November 3, 2014 at 5:00am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Five Star Dealerships, an auto group in Aberdeen, WA has transformed its culture to one of managerial empowerment and has increased productivity with the help of reporting and dashboard features in Auto/Mate's dealership management system (DMS).
"Any time you make a big change like a DMS,…
ContinueAdded by Mike Esposito on May 19, 2014 at 9:52am — No Comments
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
The report concluded that customer satisfaction with dealer service has increased across the board…
ContinueAdded by Richard Holland on April 17, 2014 at 6:30am — 1 Comment
New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…
Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments
The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.
Lexus dominates the survey and is listed…
ContinueAdded by Arvid Linde on February 18, 2014 at 11:35am — No Comments
From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…
Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…
Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to…
Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
1999
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
S | M | T | W | T | F | S |
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 |
8 | 9 | 10 | 11 | 12 | 13 | 14 |
15 | 16 | 17 | 18 | 19 | 20 | 21 |
22 | 23 | 24 | 25 | 26 | 27 | 28 |
29 | 30 | 31 | ||||
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
© 2019 Created by Ralph Paglia.
Powered by