Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool… Continue
Added by Mike Gorun on August 26, 2016 at 6:00am —
Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes… Continue
Added by Mike Gorun on March 22, 2016 at 5:55am —
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and… Continue
Added by Mike Gorun on December 22, 2015 at 6:26am —
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the… Continue
Added by David Metter on November 27, 2015 at 4:30am —
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has… Continue
Added by David Metter on November 5, 2015 at 6:33am —
For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to… Continue
Added by Timmy D. James on November 3, 2014 at 5:00am —
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Five Star Dealerships, an auto group in Aberdeen, WA has transformed its culture to one of managerial empowerment and has increased productivity with the help of reporting and dashboard features in Auto/Mate's dealership management system (DMS).
"Any time you make a big change like a DMS,… Continue
Added by Mike Esposito on May 19, 2014 at 9:52am —
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
Added by Richard Holland on April 17, 2014 at 6:30am —
New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young… Continue
Added by Crystal Hartwell on March 18, 2014 at 8:30am —
The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.
Lexus dominates the survey and is listed… Continue
Added by Arvid Linde on February 18, 2014 at 11:35am —
From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase… Continue
Added by Joe Schwartz on January 21, 2013 at 6:00am —
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were… Continue
Added by Joe Schwartz on January 20, 2013 at 3:25pm —
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to… Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am —
Attention Successful Dealers: Continue
I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…
Added by April Rain on July 26, 2012 at 5:09am —
DMEautomotive releases service market loyalty white paper and new demographic findings:
- Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
- Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
- Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
Added by Crystal Hartwell on March 5, 2012 at 6:01am —
I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.
Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…
Added by Brent Wees on April 25, 2011 at 11:30am —
Have you ever joined a project or group and you got the feeling it was going to be special? Today I sat through orientation for a new Automotive SEO study program given by PCG Digital Marketing and Driving Sales. The study will give 100 automotive dealers free access… Continue
Added by Glenn Pasch on August 19, 2010 at 4:00am —
If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention. Continue
The Automotive SEO Study will be limited to 100 dealers. Registration…
Added by Brian Pasch on August 13, 2010 at 4:30am —