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All ADM Blog Posts Tagged 'strategy' (107)

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…


Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…


Added by sara callahan on August 31, 2016 at 6:38am — No Comments


  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…


Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.


In retail automotive, video is used very…


Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…


Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments

How to Create Emotionally Appealing Inventory Videos

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…


Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…


Added by David Metter on May 10, 2016 at 1:14pm — No Comments

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…


Added by sara callahan on April 27, 2016 at 5:30am — No Comments

What the heck do I do AFTER a conference, expo, or convention??

One of the biggest mistakes many business professionals make once they get back from a business convention, expo or conference, is not having a…


Added by Josh Whitlatch on April 6, 2016 at 10:30am — No Comments

Your Biggest Revenue Opportunity Is Closer Than You Think

It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…


Added by Mike Gorun on March 29, 2016 at 5:00am — 1 Comment

Will You Be There Whenever Your Customers Need You?

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach…


Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments

Solving the Attribution Confusion

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…


Added by David Metter on March 7, 2016 at 10:00am — No Comments

A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…


Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments

How to steal the show at your next expo, conference, or trade show

If I had to guess, at some point this year you will be attending some sort of conference, seminar, or event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. The way you see…


Added by Josh Whitlatch on February 23, 2016 at 7:19am — No Comments

Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…


Added by sara callahan on January 28, 2016 at 6:35am — 2 Comments

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …


Added by David Metter on January 21, 2016 at 12:59pm — No Comments

Don’t Blow it: Know your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all…


Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…


Added by Joey Little on October 29, 2015 at 11:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joey Little on August 31, 2015 at 2:26pm — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…


Added by Joey Little on August 27, 2015 at 12:55pm — No Comments

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