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All ADM Blog Posts Tagged 'strategy' (71)

Don’t Be Intimidated by Customer Loyalty

Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…

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Added by Richard Holland on February 27, 2014 at 9:02am — 5 Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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Added by sara callahan on February 19, 2014 at 7:55am — 7 Comments

What does People Talking About This on Facebook Really Mean?

People Talking About This Facebook

If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.

If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…

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Added by Erin Ryan on February 5, 2014 at 12:00pm — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 2 Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers…

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Added by Mike Gorun on September 24, 2013 at 6:23am — 3 Comments

An Infographic for Your Auto Dealer Marketing Bible

In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…

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Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

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Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

How Big Data Can Transform Your Customer Service Experience

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had…

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Added by Richard Holland on June 13, 2013 at 4:56am — No Comments

Getting More Facebook Fans is a Minimal Need Compared to Reach

Fans

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…

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Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments

How to Measure Your Digital Marketing Strategy

There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.

 

But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…

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Added by Christine Rochelle on May 7, 2013 at 10:30am — 2 Comments

Buyer Persona - Part 2: Attributes

Yesterday we discussed the different places to find information on your Buyer Persona, or ideal customer, in your CRM and other data sources. While looking through these sources, you will need to be looking for particular attributes about your ideal customer that will allow you to effectively market your dealership to this group of consumers.

To target your content…

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Added by Rebecca Kon on May 3, 2013 at 6:29am — No Comments

Buyer Persona - Part 1: Methods of Identification

Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.

The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…

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Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments

Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments

All About Me and Why I'm The Best!

Okay, you got me! This article has nothing to do with me, and everything to do with you.

 

On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…

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Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

So You Have a Review Platform, So What!!

For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between…

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Added by Glenn Pasch on April 3, 2013 at 12:02pm — 2 Comments

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…

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Added by sara callahan on March 26, 2013 at 5:24am — No Comments

Facebook For Dummies

I have been in this business for only about 12 years.  I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest.  I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.

Ok. Wait..I'm getting off task already.  I have heard many presentations about how to "properly" use Facebook and other social media sites.  I can honestly say…

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Added by Jason Mitchell on March 19, 2013 at 3:14pm — 1 Comment

Tired of being in a Selfish Relationship?





This week on Think Tank Tuesday learn how to be a resource for your customer. Find out if your web strategy is effective and if it's acting as a shopping tool for the customer. When your website is a resource for your customer, you'll see lower bounce rates, longer time spent on website, and higher conversion rates. It's time to start developing content for your… Continue

Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments

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