Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…Continue
Added by Brian Cox on June 16, 2015 at 4:00am — No Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…Continue
Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…Continue
Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.
The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…Continue
Added by Brian Cox on March 24, 2015 at 4:30am — No Comments
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…Continue
Added by Brian Cox on March 9, 2015 at 5:30am — No Comments
Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…Continue
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting…Continue
Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…Continue
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…Continue
Added by sara callahan on September 17, 2014 at 7:00am — No Comments
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…Continue
Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…Continue
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…Continue
Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…Continue
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…Continue
Added by Erin Ryan on February 5, 2014 at 12:00pm — No Comments