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All ADM Blog Posts Tagged 'strategy' (125)


Dealer
How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

Stand Out: 3 Easy Ways Your Business Can Make Itself Unique

Your ability to stand out from the crowd and get positive attention from your customers is an essential component to your business’s overall level of success and profitability. However, finding a way to stand out and get noticed is not always easy. After all, it may seem like the competition is using all of the good ideas that you would have thought of yourself. If you are looking for a better way…

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Added by Brooke Chaplan on January 26, 2018 at 1:03pm — No Comments

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

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Added by Steve White on January 4, 2018 at 6:00am — No Comments

Auto Subscription – The Dealers’ New Frontier

There is currently…

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Added by Scot Eisenfelder on December 15, 2017 at 5:30am — 1 Comment


Vendor
Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring…

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Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

4 texting strategies for car dealerships

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.…

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Added by Thomas F. Jung on December 6, 2017 at 1:30am — No Comments

The Dominance of Video Marketing for Business

As video continues its quick rise it has…

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Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments

5 Tips For Managing Your Teams

When you're responsible for managing employees, it's important not to slip into a habit of managing…

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Added by Bill Wittenmyer on October 25, 2017 at 6:30am — No Comments

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

3 Things That Make a Good Logo

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments

How to Sell Like Amazon

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…

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Added by Paul Potratz on June 13, 2017 at 2:30pm — No Comments

#DIY Optimize Your Campaign

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own.

We’d love to…

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Added by Paul Potratz on June 9, 2017 at 1:00pm — No Comments

[QUIZ] Which personality type are you?

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.

We’d love to hear what you have to…

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Added by Paul Potratz on June 6, 2017 at 12:34pm — No Comments

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up…

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Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments

Is a Reasonable Consumer Expectation Too Much to Ask?

Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…

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Added by Chris Miller on April 7, 2017 at 6:30am — No Comments

Seven Important Video Marketing Statistics

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.



There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…

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Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments

Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…

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Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

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