Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…Continue
Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments
Your ability to stand out from the crowd and get positive attention from your customers is an essential component to your business’s overall level of success and profitability. However, finding a way to stand out and get noticed is not always easy. After all, it may seem like the competition is using all of the good ideas that you would have thought of yourself. If you are looking for a better way…Continue
Added by Brooke Chaplan on January 26, 2018 at 1:03pm — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
If you’re a dealer, you are used to vendors providing reports measuring…Continue
Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments
And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.…Continue
Added by Thomas F. Jung on December 6, 2017 at 1:30am — No Comments
Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments
Added by Bill Wittenmyer on October 25, 2017 at 6:30am — No Comments
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…Continue
Added by Paul Potratz on June 13, 2017 at 2:30pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own.
We’d love to…
Added by Paul Potratz on June 9, 2017 at 1:00pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.
We’d love to hear what you have to…Continue
Added by Paul Potratz on June 6, 2017 at 12:34pm — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up…Continue
Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…Continue
Added by Chris Miller on April 7, 2017 at 6:30am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…Continue
Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…Continue
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments