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All ADM Blog Posts Tagged 'strategy' (90)

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…


Added by Joseph Little on October 29, 2015 at 11:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…


Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…


Added by David Metter on August 7, 2015 at 5:30am — 1 Comment

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…


Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…


Added by David Metter on July 23, 2015 at 6:00am — 4 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.



Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…


Added by Paul Moran on June 30, 2015 at 5:30am — No Comments

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…


Added by Brian Cox on June 16, 2015 at 4:00am — No Comments

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…


Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…


Added by sara callahan on May 13, 2015 at 6:00am — No Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…


Added by sara callahan on April 8, 2015 at 5:30am — 1 Comment

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  


The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…


Added by Brian Cox on March 24, 2015 at 4:30am — No Comments

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…


Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…


Added by J.D. Rucker on January 2, 2015 at 10:52am — 28 Comments

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 


In an interesting…


Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…


Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…


Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Which Should You Choose: Adaptive or Responsive Design?

John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …


Added by CDK Global on August 20, 2014 at 10:51am — 3 Comments

How Dark Social is affecting your content marketing strategy ~ ADM Digital Marketing

"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…


Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments

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