Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…Continue
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all…Continue
Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…Continue
Added by Joseph Little on October 29, 2015 at 11:30am — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…Continue
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…Continue
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…Continue
Added by Brian Cox on June 16, 2015 at 4:00am — No Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…Continue
Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…Continue
Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.
The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…Continue
Added by Brian Cox on March 24, 2015 at 4:30am — No Comments
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…Continue
Added by Brian Cox on March 9, 2015 at 5:30am — No Comments
Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…Continue
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting…Continue
Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…Continue