ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.
According to the study, 61 percent of retailers…Continue
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had…Continue
Added by Richard Holland on June 13, 2013 at 4:56am — No Comments
Recently, I caught one of my favorite movies Joe Dirt on Comedy Central. Not sure why I like this movie (not a huge David Spade fan), but something about this movie; maybe it’s the the story, or the music, Joe’s wicked mullet, Kid Rock’s character, Brandy, or just a nice combination of it all?
While I have seen this movie…Continue
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…Continue
Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
Yesterday we discussed the different places to find information on your Buyer Persona, or ideal customer, in your CRM and other data sources. While looking through these sources, you will need to be looking for particular attributes about your ideal customer that will allow you to effectively market your dealership to this group of consumers.
To target your content…Continue
Added by Rebecca Kon on May 3, 2013 at 6:29am — No Comments
Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.
The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…Continue
Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments
Added by Manny Luna on May 2, 2013 at 9:30pm — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
Okay, you got me! This article has nothing to do with me, and everything to do with you.
On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…Continue
Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between…Continue
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…Continue
Added by sara callahan on March 26, 2013 at 5:24am — No Comments
I have been in this business for only about 12 years. I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest. I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.
Ok. Wait..I'm getting off task already. I have heard many presentations about how to "properly" use Facebook and other social media sites. I can honestly say…Continue
Added by Paul Potratz on March 6, 2013 at 8:38am — No Comments
"Show Me the Data"
97% of content creators are addicted to fresh and reliable data sets. Okay, we admit it: we have no evidence to back up that claim. But it's certainly true for our content team. Statistics come in pretty…Continue
Added by Manny Luna on February 28, 2013 at 12:00am — No Comments
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his…Continue
Added by Manny Luna on February 27, 2013 at 5:00pm — No Comments