Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If a sales presentation hits a customer’s most compelling need, chances are the vehicle’s sold and frequently with a stronger gross profit than a typical sale. When the sales associate can find the prospect’s hot button and works the deal to meet that need, shoppers turn into profitable buyers.
A case in point is Draper Chevrolet and Draper Toyota, both of Saginaw, MI. These stores use of database analysis tools helps to identify existing customers whose situations present unique…Continue
Added by Jeff Cotton on December 3, 2013 at 8:29am — No Comments
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with…Continue
Car buyers are spending more time online shopping for a car than ever before! According to a
Added by Ketty Colom on September 5, 2013 at 9:55am — No Comments
The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to…Continue
One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO. I have invited JD Rucker, Ralph Paglia, and Eric…Continue
By Steve Murphy
Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…Continue
Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments
I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.
Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…
Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments
Added by Grant Cardone on November 30, 2010 at 1:28pm — No Comments
I’ve been working professionally with social media for about 5 years now and I can safely say that in the beginning, no one knew what the hell they were doing. I certainly didn’t. When I first began managing brands on social networks like Facebook and Twitter, it seemed to be enough to simply have a presence and post an occasional coupon or answer an occasional question. Over the course of these last few years I have analyzed mountains of data in a sometimes misguided attempt to comprehend…Continue
By positioning meaningful and fresh content on your website that is targeted; you can drive traffic, position the organization as an authority and help build relationships with customers. So how do you use content and where do you start?
First, let’s assume the appropriate research has been completed and you…Continue
Added by Ron Morrison on April 29, 2010 at 4:33pm — No Comments