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All ADM Blog Posts Tagged 'statistics' (11)

Twitter’s Impact on Car Buyers

Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing…


Added by Paul Moran on September 25, 2015 at 6:00am — No Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…


Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…


Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…


Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

(Most Up To Date) Important, Powerful & Relevant Statistics That Will Empower You To Sell More Cars!

This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...

This is ONLY a sample! Please call me if you would like a FREE Test Drive!!

Or go to…


Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…

Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments

The Business of Fake Followers

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…


Added by Ketty Colom on August 23, 2012 at 7:12am — 76 Comments

Engaging on Twitter the Right Way!

Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't.  Read…


Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments

Engage on Facebook the Right Way!

The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”

Don’t get discouraged dealers! I’m here to tell you how…


Added by Ketty Colom on July 18, 2012 at 6:00am — No Comments

A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…


Added by Ketty Colom on July 3, 2012 at 6:19am — 4 Comments

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:


What statistics surprise you, if any?  I think the 8% decline of…


Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

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