Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a…Continue
Added by Stan Sher on July 1, 2014 at 4:31pm — No Comments
Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”
Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…Continue
Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…Continue
Added by Stan Sher on December 20, 2013 at 3:32am — No Comments
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone training…Continue
Does your dealership have tools that should help your sales and business development people be more effective?
As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some…Continue
Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments
Do you spot check your employees?
Do you spot check your customers?
If you are confused about what I am talking about then read on...
Too many times when a manager asks their people if they did something they get an answer and they take their word for it. In some cases this happens because of too much trust or…Continue
Added by Stan Sher on July 3, 2013 at 4:37pm — No Comments
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup…Continue
Added by Stan Sher on May 28, 2013 at 11:30am — No Comments
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone…Continue
As I watch new episodes of "Bar Rescue" on Spike I am amazed at some of the things that I have learned about the food and beverage industry. I have been watching this show with a very open mind to understand what I can do to improve my business practices. What I have found was that this show has business practices that even automotive professionals and managers need to consider taking a look at. Let's take a look at what I am talking about.
Learn how to implement and optimize call monitoring in your dealership.
Attendees will learn the importance of having a call monitoring solution in the dealership that will help improve the way incoming phone calls are being handled.…Continue
Do you know what kind of population is in your area?
What is the crime rate where your dealership is located?
What is the percentage of households with college grads?
What areas have a high…Continue
Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.
Added by Stan Sher on December 31, 2012 at 1:00am — No Comments
Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA (Greater New York Automobile Dealers Association).
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a small dealership that represents two up and coming franchises and sells about 100 units per month. They have 2 Internet coordinators and are looking to add a…Continue
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff.
Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago. Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills. This was a powerful session.…Continue
Added by Stan Sher on November 2, 2012 at 9:30am — No Comments
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers. It seems that auto dealers are concerned more about their online reputation now than ever before. While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership. Once a structure is in place, managing an online reputation is actually a very…Continue
Added by Stan Sher on October 24, 2012 at 4:59am — No Comments
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. However, The…Continue