Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…Continue
Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…Continue
Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments
How To Sell Vehicle Accessories On The Web
Customers come into your dealership all the time to buy cars as well as get their current vehicles serviced. Some also come back to buy accessories for vehicles, such as tires, parts, and customization items such as body kits and aftermarket headlights. Your Parts department loves to see these customers and help them develop an identity for their vehicles.…Continue
Added by Dmitriy Goroshin on June 23, 2012 at 1:30pm — No Comments
Added by Leonard Buchholz on March 16, 2012 at 9:00am — No Comments
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
Drive Time Selects Inilex as GPS Solutions Provider
Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.
Added by sara callahan on October 18, 2011 at 11:53am — No Comments
My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.
However, it was not the first…Continue
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’
Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…Continue
Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments
I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.
After all, what are friends for! See you at NADA!
INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS
THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC…Continue
LevelSet Solutions has expanded its services to include Internet marketing and launched its new website, www.levelsetsolutions.com. The company, now in its second year,…Continue
Added by Patti Swanson on December 29, 2010 at 7:45am — No Comments