Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet.
Now here's the but ... BUT ...
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!
What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…
Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments