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All ADM Blog Posts Tagged 'social media' (111)

5 Ways To Work Your Way Into Your Customers Social Graph And Influence Word Of Mouth

That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…

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Added by David Johnson on May 20, 2011 at 4:00pm — No Comments

The BHPH Dealers Social Media Toolbox

This is an articles that was published in the March 2011 Edition of the Dealer Business Journal.

Being social, building relationships and just plain getting to know your customers is good business practice. Years ago when I got into the car business, as a salesman, the very first thing I learned was, "The car business is a people business, never forget that." To this day I haven't and I don't intend…

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Added by David Johnson on March 21, 2011 at 2:30pm — No Comments

Integrated Social Media and Reputation Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.



The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Added by Brian Pasch on February 10, 2011 at 1:30pm — 3 Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

Mr. Dealer; What is Your Social Media Strategy?

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Added by Ralph Paglia on May 13, 2010 at 11:00pm — No Comments

Ford Social Media Marketing Success

Secret of Ford’s Social Media Marketing Success

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a website called "The Ford Story". This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.

Several… Continue

Added by Ralph Paglia on March 14, 2010 at 12:30pm — No Comments

Is Social Media for Every Auto Dealer?

Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and say no. Yes, you heard me correctly, I said no.

No because…

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Added by David Johnson on March 10, 2010 at 7:16am — No Comments

The Extinction of the Old School Car Dealer

It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships are falling by the way side and closing their doors. While many different theories can by hypothesized as…

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Added by David Johnson on February 28, 2010 at 1:14pm — 8 Comments

Pizza Wars: Why Auto Dealers need to be involved in Social Media

Have you seen the commercials? Domino’s pizza is running a social media campaign saying they realize they’ve made a few mistakes in the past but are willing to listen to the public and take their

constructive criticism. Then, they talk about how they made changes and

then deliver the reinvented pizzas to the people who critiqued them.

These people then give testimonials on how much better the pizzas are.

Genius!

Social media is all about being visible in your…

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Added by Rob Hagen on February 24, 2010 at 9:20pm — 3 Comments

Social Media, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the…

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Added by David Johnson on February 23, 2010 at 5:16pm — 14 Comments

The Three Musketeers of Automotive SEO

I'm back in my room as I wrap up my first day of the Driving Sales Executive Summit. Today I shared a panel with JD Rucker and Paul Rushing as we discussed some basics about the role of SEO and Social Media in car dealer Internet Marketing plans.



I wish we had two hours to dive into the topic which is very broad and needs that investment in time to allow attendees to leave with more hands… Continue

Added by Brian Pasch on October 13, 2009 at 9:00pm — 1 Comment

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