Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…Continue
Added by David Johnson on May 20, 2011 at 4:00pm — No Comments
This is an articles that was published in the March 2011 Edition of the Dealer Business Journal.
Being social, building relationships and just plain getting to know your customers is good business practice. Years ago when I got into the car business, as a salesman, the very first thing I learned was, "The car business is a people business, never forget that." To this day I haven't and I don't intend…Continue
Added by David Johnson on March 21, 2011 at 2:30pm — No Comments
Added by Ralph Paglia on May 13, 2010 at 11:00pm — No Comments
Added by Ralph Paglia on March 14, 2010 at 12:30pm — No Comments
Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and say no. Yes, you heard me correctly, I said no.
Added by David Johnson on March 10, 2010 at 7:16am — No Comments
It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships are falling by the way side and closing their doors. While many different theories can by hypothesized as…Continue
Have you seen the commercials? Domino’s pizza is running a social media campaign saying they realize they’ve made a few mistakes in the past but are willing to listen to the public and take their
constructive criticism. Then, they talk about how they made changes and
then deliver the reinvented pizzas to the people who critiqued them.
These people then give testimonials on how much better the pizzas are.
Social media is all about being visible in your…Continue
In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the…Continue