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All ADM Blog Posts Tagged 'social media' (111)

Turn Social Media into a Brand Ambassador Factory

Factory

This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 6:00am — No Comments

Ping-O-Matic: A Simple Way to Draw Traffic

Car Dealers and Dealership Marketing Pros can use Ping-O-Matic as a Simple Way to Draw More Traffic to Dealer Websites, Microsites and User Generated Content (UGC) Accounts and Profiles...



Written and posted to the Ping-O-Matic blog by Cheri Lucas



With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve… Continue

Added by Ralph Paglia on February 23, 2013 at 7:30pm — 2 Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments

Does Your Social Media Suck?

I recently had a conversation with someone about twitter being a virtually untapped source of leads and opportunities. When I mentioned that I could have a customer on twitter in the showroom in less than 72 hours the room got very quiet and some one said "No Way". 

So with a little help from twitter search and a little advice on unsolicited support from…

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Added by Used Car Ricky on February 20, 2013 at 10:30am — No Comments


Influencer
7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…

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Added by Erin Ryan on February 14, 2013 at 5:00am — 3 Comments


Influencer
The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

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Added by April Lee on February 13, 2013 at 5:11pm — No Comments

Is it wrong to ask for a CSI survey?

With all the emphasis on social media and internet ratings, is there still a focus on manufacturer Customer Satisfaction Index scores?

 

In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…

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Added by Big Tom LaPointe on February 13, 2013 at 1:30am — 9 Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

Are You Blogging for Humans?

We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…

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Added by Timothy Martell on January 21, 2013 at 8:30am — 1 Comment

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments


Influencer
Facebook Insights: Why You Cannot See them on Your New Facebook Page

C:\Users\Erin Ryan\Documents\Techi\Facebook_Insights__Why_you_cannot_see_them_on_your_new_Facebook_page.png

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.

 

In order for any new Facebook page to gain access to their free Facebook Insights to gain…

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Added by Erin Ryan on January 19, 2013 at 1:30pm — 2 Comments

Facebook Is Not A Marketing Platform. It's A Marketing Tool.

Facebook

Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a marketing tool is pointless.

Others will say it's much more of a platform for marketing than it is a tool. They'll say that it's the community and the venue that offer the benefit and trying to corner…

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Added by J.D. Rucker on January 13, 2013 at 5:00am — No Comments

Entertain, Educate, or Be a Resource Twice a Month with Your Website

Educate

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

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Added by J.D. Rucker on January 10, 2013 at 6:30am — 1 Comment

If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

99 Social

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…

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Added by J.D. Rucker on January 7, 2013 at 6:30am — 15 Comments

Why Every Company Needs a Journalist… for Online Marketing

Journalist

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other …

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Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments

Using Google+ as a Lite Business Blogging Platform





Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.



It's possible to format and utilize Google+…

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Added by J.D. Rucker on December 26, 2012 at 6:00am — 2 Comments

Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…

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Added by J.D. Rucker on December 22, 2012 at 4:00am — 9 Comments

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

3 Tips For Social Newbs

There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into.

They look up every possible social network and just start…

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Added by Timothy Martell on December 14, 2012 at 6:30am — 9 Comments

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations…

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Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments

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