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All ADM Blog Posts Tagged 'social media' (111)


Influencer
Three Big Pinterest Expansions

Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…

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Added by Erin Ryan on January 27, 2014 at 10:00am — 2 Comments

3 new Pinterest Updates

Guess who is already back in the headlines making waves in the social media marketing world?

It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the…

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Added by Timothy Martell on January 24, 2014 at 7:00pm — 3 Comments

A Reminder About the Three Big Social Trends for 2014

I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle…

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Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments


Influencer
Is Your Social Media Focused on the Right Numbers?

Numbers

 

I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing”…

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Added by Erin Ryan on January 6, 2014 at 11:52am — No Comments

The Social Media Resolution

Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:

  1. Those who are using social media and seeing mixed or minimal results
  2. Those who have used social media in the past and stopped because they saw mixed or minimal…
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Added by J.D. Rucker on January 2, 2014 at 12:20am — No Comments


Influencer
Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media Specialists



http://www.dealersynergy.com 856-546-2440

Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media…

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Added by Sean V. Bradley on January 1, 2014 at 8:07am — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

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Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments

Resource: An Exhaustive List of Social Media Page Dimensions [Infographic]

As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…

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Added by J.D. Rucker on December 18, 2013 at 4:30am — 1 Comment

Your Business Social Interactions DO Mean an Endorsement

I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about…

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Added by J.D. Rucker on December 17, 2013 at 4:00am — No Comments

The Pinterest Plugin that You Need on Your Blog Right Now

I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom.…

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Added by J.D. Rucker on December 16, 2013 at 3:57am — 1 Comment

Did you hear about the TWITTER CHAT DISASTER by JPMorgan?

Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to …

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Added by Big Tom LaPointe on November 18, 2013 at 5:30am — No Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments


Influencer
Automotive Case Study: How Flash Point Turns Social Media into ROI

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

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Added by April Lee on July 19, 2013 at 4:00pm — 21 Comments

You Know Your Area. Use that Knowledge on Social Media.

Local Facts

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.

It starts with having a local following and fan base, of course,…

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Added by J.D. Rucker on July 9, 2013 at 2:29am — 4 Comments

Are Hand-Me-Downs Acceptable at Your Dealership?

Are your posts fresh or recycled

Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…

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Added by J.D. Rucker on June 18, 2013 at 6:30am — No Comments

Interact or Die

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is never…

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Added by Penny Vettel on June 17, 2013 at 8:00pm — 3 Comments

Playing to Tomorrow's Customers on Social Media Helps Decision Makers Today

Tomorrow's Buyers

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.

As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…

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Added by J.D. Rucker on June 11, 2013 at 7:00am — No Comments


Influencer
Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…



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Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments


Influencer
Why Your Following Count Should Never Be the Same Number as Your Followers on Twitter

We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s.

All joking aside, we all want to be popular because it is human nature…

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Added by Erin Ryan on March 3, 2013 at 5:00pm — No Comments

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