Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…Continue
Guess who is already back in the headlines making waves in the social media marketing world?
It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the…Continue
I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle post. It's a reminder of things that you should know, but just in…Continue
Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments
I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing”…Continue
Added by Erin Ryan on January 6, 2014 at 11:52am — No Comments
Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:
Added by J.D. Rucker on January 2, 2014 at 12:20am — No Comments
Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media…
Added by Sean V. Bradley on January 1, 2014 at 8:07am — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…Continue
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section that read “liked, commented on, or shared content does…Continue
Added by J.D. Rucker on December 17, 2013 at 4:00am — No Comments
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…Continue
Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to Buzz Feed, the…Continue
Added by Big Tom LaPointe on November 18, 2013 at 5:30am — No Comments
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,…Continue
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…Continue
Added by J.D. Rucker on June 18, 2013 at 6:30am — No Comments
Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is never to be seen or heard from until the next ‘Post/Tweet’. This is what the…Continue
A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.
As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…Continue
Added by J.D. Rucker on June 11, 2013 at 7:00am — No Comments
...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…
Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…Continue
Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments
We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s.
All joking aside, we all want to be popular because it is human nature…Continue
Added by Erin Ryan on March 3, 2013 at 5:00pm — No Comments