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Jody DeVere's Blog Posts Tagged 'social' (2)

Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process

Blogher.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle.  Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).

However, when we filtered the same question results through those who had used either blogs or social networks to help with car information…

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Added by Jody DeVere on December 4, 2011 at 7:53am — 1 Comment

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

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