Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…Continue
Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments
Added by Subhodip Das on June 8, 2019 at 6:30am — No Comments
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…Continue
Added by Timmy D. James on May 22, 2019 at 7:00am — No Comments
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…Continue
Added by Michia Rohrssen on May 15, 2019 at 7:23am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…Continue
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…Continue
Added by sara callahan on January 2, 2019 at 7:20am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
Not just another third-party listing site, Facebook…Continue
Added by Todd Smith on October 30, 2018 at 7:00am — No Comments
But no ideas come to you. The more you think about it, the more frustrated you get, until you…Continue
Added by sara callahan on October 30, 2018 at 7:00am — No Comments
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.
1. Ads on Social Media
As we covered in…Continue
Added by jon nigbor on October 23, 2018 at 11:00am — No Comments
Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.
To be effective with SEO you have to know how LSI influences how a consumer searches for a car…
Added by Jon Hedges on October 12, 2018 at 7:30am — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
Added by sara callahan on September 12, 2018 at 6:30am — No Comments