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All ADM Blog Posts Tagged 'social' (730)


Dealer
Social Networking Tools to Help Consolidate Your Marketing Efforts Online

Social Networking has come a long way since the 90's. Some big players have evolved and it seems as if things aren't slowing down. With so many social sites to choose from, everyone is bound to be using at least 1 or 2 different profiles or blogs, and some of us have 10 or more!



While these social websites are great tools for marketing, there are just too many of them, and you need a username and password for each.



This presents a huge problem for many of us because… Continue

Added by Jason C on May 5, 2009 at 3:23pm — No Comments

What Are You Doing About What Your Competition Is Not?

Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.



Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue

Added by Gary May on February 19, 2009 at 8:30am — No Comments

Is Stan Sher the greatest social networking marketer in the business?

I thought this would be a fun topic for a blog. And I have a feeling Stan will be one of the first to respond to it as he does to most other postings. That is why I asked myself "Is Stan Sher the greatest social networking marketer in the business?"

Many of you reading this know exactly who I am talking about. Stan Sher - who appeared out of the depths of nowhere to take over the social networking sites shared by automotive professionals everyone. Most of you have him as a friend and read… Continue

Added by Joe Webb on February 4, 2009 at 2:33pm — 13 Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

One Thing At A Time Online...All At Once

When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue

Added by Gary May on January 8, 2009 at 11:22pm — 2 Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article was published by… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Applying online strategies

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to…

Continue

Added by Andy Warner on October 28, 2008 at 10:30am — No Comments

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

Hiring AGGRESSIVE salespeople

CF Media Group, one of the companies I have invested in has recently acquired CarFolks.com, the leading social networking resource for dealerships and manufacturers. The company enables sales and service customers to rate the experience they have at the dealership, however they do it with a twist. This company has the customers rate their experience with the individual staff they work with, and it is all available for the public to see!



Imagine what effect this has in the minds of… Continue

Added by David Hein on May 7, 2008 at 3:28pm — 1 Comment

Dealership Reputation Management Webinar from Cars.com

This is an… Continue

Added by Ralph Paglia on March 8, 2008 at 3:00pm — No Comments

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